| How to Bring in More Business

Posted in Marketing at 9:00 AM by Loftis Consulting

If you own an already established business, you may be wondering how to increase your clientele. It’s the only real way to move your business into the next phase. Getting more clients means marketing to a bigger audience, but it’s often difficult to know where to start. Here are a few strategies for growing your business and getting more people through the doors.

 

Target the Right People

If you’ve been in business a while, you’ll already know that there’s no point in marketing to people who’ll never be interested in your product. For instance, you aren’t going to market women’s swimwear at an all-male event. It’s important to re-evaluate who your audience is as your business grows. When you’ve defined your audience, you can build your marketing tools and strategies around it.

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Keep Learning

As with any other job, it’s important to keep learning as you go. Technology changes every day and it’s a big part of keeping businesses alive. If you think you or your employees could benefit from a little training, it’s certainly worth investing in. Many employers have found a masters in leadership to be beneficial when it comes to motivating employees and negotiating deals. Similarly, you could send your employees on annual training courses, just to make sure the business is working with the most up to date methods.

 

Reward Current Clients

Many businesses have allowed their customers to do the hard work for them. Reward schemes that ask current clients to invite new clients to use the same business for a reward are highly likely to succeed. For example, you could offer your clients a 20% discount on their next shop when they refer a friend and that friend makes a purchase. It gives your customers more of an incentive to spread the word. The more people they refer, the more of a discount they get. The business won’t suffer any loss because it’s money that would have been spent on a different type of marketing anyway.

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Trade Shows

Trade shows are vital for bringing in new clients. It goes without saying that if people don’t know what your product does or what your business is about, they aren’t likely to spend money on you. As an established business, now isn’t the time to stop. Trade shows will always have fresh eyes and new businesses to make contacts with. Even if you only attend once a year, make sure you have a presence at the most relevant shows.

 

Gather Information

Knowing your target audience is the first step. The second is gathering as much information from clients as possible. Learn about the people most likely to buy from you. Make sure you get their email addresses for newsletters or updates and make note of the type of people reacting to social media posts. There are many different ways you can gather information about your clients. You can get some ideas here.

Bringing in more business doesn’t happen overnight. You have to be just as patient as you were when you were starting out.

| The Social Media Mistakes That Are Holding You Back

Posted in Marketing at 9:00 AM by Loftis Consulting

As a business owner, you’ll know how important it is to stay on top of all the latest social media trends that have proven effective. However, it’s equally important to be constantly looking for the mistakes that are dragging your social media strategy down, and then eliminating them. While the most damaging mistakes are usually nuances, here are a few of the more common ones that you need to avoid…

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Cross-Platform Automated Posts

Not too long ago, when scheduling and cross-platform triggers were a new thing, they were all that anyone could talk about. For the first time, you could use a simple interface to publish a given piece of content on one social network, and then automatically do the same across multiple other platforms. The convenience in this kind of tool is amazing, but automated, more or less identical posts, covering several platforms, really isn’t a good way for businesses to be using social media. Bear in mind that people are going to consume content in different ways depending on the social platform they’re using. What works on Instagram isn’t always going to work on Facebook, and certainly won’t work on LinkedIn. While there’s nothing wrong with scheduling posts in advance, you need to avoid pasting content over all of your channels, and tweak each planned post according to the platform.

 

Too Much Hashtagging!

When you’re hashtagging too much, it’s only going to come off as desperate and spammy, and won’t get you anything near the attention you’re going for with this cheap tactic. While hashtags can be a powerful tool in modern social media marketing, you need to be applying it carefully. If you’re planning to hashtag a certain post, you need to make sure it’s relevant and tasteful, and will only be used on platforms that actually support searching by hashtag. With LinkedIn, for example, you need to be careful about the way you use hashtags, as these are only searchable through the mobile version. Furthermore, you need to be searching the hashtags you come across yourself, and using this to assess the potential value in each one that you’re planning on using. If a certain hashtag is trending on Twitter, for example and you have a piece of content that’s relevant enough, then go ahead and use it. If you’re using more specialized ones, don’t expect your traffic to go through the roof!

 

Sharing Videos via Facebook

One of the biggest things to happen to social media marketing is that Facebook video uploads have overtaken YouTube by a significant margin. Although YouTube certainly has a lot of its own unique benefits, you really don’t want to be the only business owner who’s overlooking the potential of Facebook-based video content. Facebook users have been shown to interact with video content uploaded directly to the platform at a significantly higher rate compared to both photos, and videos linked in from YouTube. From here on, forget about linking videos to your social media channels. Instead, upload your video content to Facebook directly, and you’ll enjoy fantastic engagement.

| Is Your Business Ready To Launch Its Website?

Posted in Marketing at 4:00 PM by Loftis Consulting

Something that all business owners can agree on is that a website is one of the most important parts of the whole venture. With a website, you have much more of an opportunity to market your business in a powerful way in the digital realm. You also have more chance of getting your brand name out there to many places where it would not otherwise reach. As for the customer, when your business has an easily accessible website which offers up plenty of useful information, this can help dramatically to improve your service to them. But it is important that the website is as close to perfect as possible, especially if you want to make the most of it. Let’s have a look at how to launch your website as well as possible.

 

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Find a Host

One of the most vital ingredients to the success of any website is the host of the site itself. Finding a decent host for your site can be tricky, but by following some basic guidelines you should be able to find the right one in time. As a rule, you should try to find a hosting service which fits with whatever platform you are using best. If you are using WordPress for example, you will want to find a host service that specializes in optimized hosting for WordPress. Whatever platform you are using, be sure to find the relevant host. You should also check reviews to make sure that you have the best host possible on your side.

 

Design Your Site

Website users are growing increasingly savvy. If you want your website to have the best effect on your audience, then you need to think carefully about how you are going to design it. The web design is something that a lot of people struggle with. It is absolutely one of those aspects which you want to get professional help with. If you don’t, it can be easily recognized that you did not think it through well enough. A well-designed site should look good, fall in line with your brand message, and be easy to use for your visitors. Spend time on this part of the process, and take care before publishing anything.

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Test

In fact, it would be highly advisable to test your website thoroughly before you publish it at all. Testing your website means that you put it online, but only as a temporary means of discovering how well it works. You could even apply it to a focus group, see what they think of it, and improve or update it accordingly. Or it could just be that you want your internal tech team to tweak it before it goes live. Either way, missing this step could be a very bad idea indeed, particularly if you have a lot invested in your website as a business. Once you are truly happy with it, you can go live knowing that you have made it as perfect as possible.

| SEO Mistakes Your Business Cannot Afford to Make

Posted in Marketing at 1:00 PM by Loftis Consulting

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If there is one thing that all businesses need to master today, it is search engine optimization (SEO). It is likely that you already have a SEO strategy in place, but is it effective? Have you reached the dizzy heights of page one, or are you languishing at the bottom of Google’s search engine rankings? Is your conversion rate high, or is your bounce rate causing a problem? If your SEO strategy does not seem to be producing the results you had imagined, it could be that you are making one of the following critical mistakes:

  • You aren’t tracking your progress – One mistake a lot of business owners make is overlooking the importance of analytics. How are you supposed to make progress if you don’t know how your SEO efforts are going at present? There are a number of different tools you can use to determine if your strategies are working, enabling you to make the necessary changes to constantly improve your online presence.
  • Ignoring the mobile experience – Google and other search engines do not merely rank your website based on the keywords and content used within it. It is a lot more complicated than this. The quality of your website also comes into play, especially with regards to the performance of your website on smaller devices, including smartphones and tablets. If your website is not mobile-friendly, your ranking is going to suffer. Failing to have a great mobile experience in place is a sign that your business is behind the times.
  • Missing quality links – Have you focused on the quantity of external links instead of the quality of them? If so, this could be where you are going wrong. It is better to include links to websites that are relevant and rank well, as opposed to incorporating as many links as you can find from any old website.
  • Viewing SEO as ‘one thing’ – SEO isn’t a separate part of your online presence. In fact, it should be incorporated into everything you do. It needs to be integrated into your website design, mobile optimization, social media marketing, email marketing, your use of images, video creation, and much more. This is where managed website services come in. Such a service provider will manage your entire online presence, ensuring your SEO strategy is being effectively implemented across all areas.
  • Skipping meta descriptions and title tags – This is one of the biggest SEO sins you can commit. Simply including keywords in your article content is not enough; meta descriptions and title tags are essential SEO elements that should never be forgotten. These are critical factors that are taken into account by search engines when they are crawling your site.
  • Creating content that is not about your keywords – Finally, a lot of people make the mistake of creating content that does not relate to the keywords they have used. The problem is that they want to focus their content on their target topic, yet they need to rank for a particular keyword. If your content is not relevant, it won’t rank well, as Google wants to provide their users with the most relevant content based on the search term they input.

| Know Your Niche: Keeping Your Marketing Specialized

Posted in Marketing at 9:00 AM by Loftis Consulting

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 Not everyone is going to be interested in your business – so don’t market to everyone. Targeting a specific group of people that you now are interested in your business using specific methods can often be more affordable and more effective. Here are a few ways that you make your marketing more focused.

 

Use Analytics

Analytics are a way of using web data to better focus your marketing. Having an analytics plug-in on your business website can allow you to know who is visiting your website, their age, their gender, where they’re visiting from and at what time. Analytics can give you a better idea of your demographic. Many forms of online advertising including PPC ads and promoted Facebook posts will use analytics to focus where and when ads are placed – when promoting Facebook posts you can usually tailor who sees your ads by picking the age, gender and interests.

 

Do Surveys

Many businesses will survey their clients after working with them as a way of finding out what they did well and what could be improved. This can be a great way of improving service, but it can also be a great form of market research allowing you to have a better idea of what clients and don’t like. There are many online survey generators that you can use. Customer satisfactions cards are also a common form of physical surveying used by many restaurants, hotels and tours.

 

Visit Specialist Conventions and Conferences

General business conventions and conferences can be useful networking places, but the chances of bumping into your demographic as a niche business are unlikely. Instead, try to attend conventions and conferences that are more specialized to your business such as fitness trade fairs, tech conventions, fashion shows and gardening shows. These specialized conventions are more likely to attract dedicated hobbyists, niche business owners and other people within your sphere.

 

Work With Niche Marketing Companies

There are many digital marketing companies that will cater for businesses of all trades. Whilst these businesses may be more sizable, they may not have the niche knowledge to fully focus on the right demographic for you. Companies with specialisms such as law firm web marketing or tech pr may be able to provide a more successful campaign. Services may even cost less than a major marketing firm.

 

Keep Tabs On Your Competitors

By knowing the marketing methods that your competitors are using, you can better focus your own. You should never copy the marketing methods of your competitors, although you can try and outdo them. If you see a deal advertised online or a promotion advertised on a board outside their shop and you think that you can provide a better offer, don’t hold back. You can also observe competitors’ marketing strategies in order to differentiate your own business. You may have a unique product that you can offer that they don’t have. Don’t be afraid to also turn your weakness into strength. If your services are more expensive and you can’t possibly lower your pricing, you can market yourself as a ‘luxury’ service. If your services are more dated and you can’t afford to buy better tech, you can market yourself as ‘traditional’ or ‘authentic’.

| The 5 Commandments Of Digital Presence

Posted in Marketing at 1:00 PM by Loftis Consulting

In the business world, your digital presence can define how successful your company is going to be. However what digital presence means is more complex than it seems. It can relate to how people find your website, how they use it, the messaging your share, various aspects of your communication, or even the content that you publish. Discover below the 5 commandments of a success digital presence.

#1. Thou Shalt Be Crawler-Friendly

When you have a business website, it is essential that your website is easy to find for users. In the world of search engine optimization, the only way to make it stand out from the crowd online is to ensure that crawlers can access every page of your website. Crawlers are used by search engines to read your website. As they do, they are then able to call your website as a result for relevant search terms. It is, therefore, necessary that you make the crawlers’ task as easy as you can. The use of metadata, such as schema.org for instance, is a great way to give an in-depth reading to your content.

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#2. Thou Shalt Be User-Friendly

Users who come to your website want to be able to enjoy the experience. This starts with offering a website that is accessible from all devices, whether smartphone or computer. Visitors who can’t access your website from their phone will simply be looking for a competitor’s website that offers a responsive design. Additionally, your navigation needs to be clear and understandable. Nobody likes to click through a labyrinth of menus before finding the information they want.

 

#3. Thou Shalt Not Be Self-Centered

In a normal day-to-day conversation, people tend to ignore those who only talk about themselves. The same argument is valid for businesses. If your messaging is only focused on your company and not on your customers, then people will lose interest. Marketing communication is about empathizing with your potential buyers and with their issues. It’s about talking to them, and not at them.

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#4. Thou Shalt Be Consistent

When you build your digital presence, it is essential to remember that, while the web content and the social media posts might be the responsibilities of different team members, they will be read by the same user. As a result, consistency is a keyword for you to remember. It is about keeping your voice consistent across all digital platforms. Additionally, social media posts need to be regular and have suitable content. As an real estate agency, people don’t expect you to post kitten videos. But they will welcome comments about financing options.

#5. Thou Shalt Be Useful

Last, but not least, your content has to be useful. People don’t want to waste their time reading something that isn’t interesting or pertinent. In short, don’t write content that doesn’t respond to a user’s need. In other words, users don’t care about your latest social event between colleagues, or how much coffee you drink at work. That’s not what they come to you for.

| Don’t Say No To SEO

Posted in Marketing at 9:00 AM by Loftis Consulting

If you’re eager to make a splash with a new business venture, prioritizing marketing is always a good idea. Having the most fabulous product in the world is only half the battle. You’ve got to sell it to make money, and ultimately, ensure that your business is a success. If you don’t know where to start when it comes to marketing, here are just some of the reasons you shouldn’t say no to SEO and some tips to get you started.

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Image from https://pixabay.com/en/search-engine-optimization-seo-715759/

The Benefits of SEO

 

Reaching Your Audience

Did you know that Google alone processes 40,000 searches per second? This means that around 3.5 billion searches are undertaken each day. If you’re a business owner and you’re keen to make it in the modern world, tapping into this market should come high up on your list of priorities. If you invest in SEO, you could be enjoying a slice of this vast audience. Think about how you go about finding services or products these days. Do you pick up a telephone guide or spend time going from shop to shop on the high street? Or do you do what most people do and enter a search term online? Your potential customers are likely to prioritize convenience and speed, so having a strong online presence is essential.

 

Driving Traffic

If you have an online shop or you have a website that enables customers to make appointments or find out more about your business, you want as many people as possible to visit that site. SEO is an incredibly effective and valuable way of driving traffic to your site. If you can rise up the rankings, more and more people will click on your link, and hopefully, this will result in an increase in sales.

 

Brand Awareness

It’s very hard to get yourself noticed in business these days. Whatever industry you’re in, there’s tough competition out there. An effective SEO campaign, teamed with social media and content marketing, can help to get you noticed.

 

Simple Steps to Get Started

If you don’t know much about SEO, you may be wondering where on earth to start. One simple way to climb the ladder is to create a customized domain name with Shopify. Bespoke domain names are an effective way to promote your brand, and they can also help to improve your SEO ranking. Make sure your domain name is relevant to your branding and what you do. Running a blog and social media accounts, which provide optimized content is another tool you can add to your box. Optimized content should contain popular search terms, keywords, and anchor texts. You can also use backlinks. Create fresh, original content that will set you apart from rivals. If you’re not blessed with creativity and flair when it comes to writing, it’s best to leave the content to people with expertise in this area.

Are you an ambitious business owner? Do you have a new venture you’re keen to promote? If so, SEO could help you to hit your targets. If you’re not a marketing expert, it pays to seek advice and get an SEO strategy up and running as soon as possible. The higher up the search page you are, the more traffic you’re likely to generate.

| What’s Going Wrong With Your Business Website?

Posted in Marketing at 9:00 AM by Loftis Consulting

In today’s modern business climate, the importance of a great company website cannot be ignored for a second. Then again, many SMEs fall into the trap of simply having a site because it’s the thing to do. Unfortunately, this wonderful resource is only worth possessing when it is utilized properly. So as well as doing the good things, you need to make sure that you’re avoiding common mistakes.

The harsh reality of the matter is that you could be committing a vast number of errors, which could all be harming your hopes of maximized success. Let’s take a look at some of the common mistakes, along with what can be done to transform your fortunes.

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Failing To Please All Audiences

Ok, so your website isn’t ever going to appeal to every demographic. However, it’s important to realize that those online engagements can come from two very clear audiences. The first is the traditional desktop user, and the second is the mobile one.

The latter has been growing in popularity for some years, and this audience is now just as important as the former. Therefore, any web design should be built with both of them in mind. Frankly, if your site isn’t optimized for mobile screens, you’re instantly cutting your potential in half.

Many businesses find that launching an App can be very beneficial also. Even if that’s something to arrive later down the line, the mobile optimization is a must.

 

The Navigation & Executions Aren’t Right

If your website isn’t operating in the right way, it can be easy to dismiss the problem as being irrelevant. This is especially true when the issues aren’t stopping customers from completing their purchases. In truth, though, those visible mistakes could be costing you dearly. In addition, it gives the client a reason to doubt your professionalism and attention to detail.

As such, knowing how to handle exceptions and other coding problems is vital for all developers. After all, the longer those problems are ‘live,’ the greater the damage will become. Given that most modern websites now utilize several applications, it’s imperative that yours are kept in great health at all times.

If you are selling items online, it’s imperative that stock management programs are working as expected too. Sadly, telling a client that their order needs to be canceled could result in lost custom forever.

 

No Call to Action

Your website can be used to benefit the business in a whole host of different areas. Nonetheless, it still has a primary objective. Whether it’s to increase awareness or gain sales, the site should encourage the user to respond in the right manner.

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From design to text content, every element should point visitors towards the desired destination. Understanding the various call to action tools can make the site become far more effective. In turn, that inevitably ensures that the site performs better too.

Sitting down to work out exactly what you want to achieve from your web game is the first step in route to success. Use this to guide you, and you won’t go far wrong.

 

Not Gaining Enough Traffic

Ensuring that the website work as intended is vital throughout all stages of development. However, those successes count for nothing if the website isn’t being visited by a large enough audience. If the traffic is lacking, finding a quick solution is vital.

If traffic levels are suffering, you have to wonder whether something is wrong with the marketing strategy. Acting on those problems, both on your site and on external platforms like social media, will inject new life into the entire operation. Of course, it won’t result in sales unless the other factors are in place too. Nonetheless, it should put you on the right pathway.

Conversely, if you are gaining too much traffic for your current bandwidth, a change of web host is required. Otherwise, frustrations could see users take their business elsewhere.

 

The Website Is Under Threat

Possessing a website that works when things are going well is one thing, but it also needs protection. Without it, you could be leaving yourself open to a host of online attacks. Whether it’s a DDoS attack or a fraudulent scam doesn’t matter, those dangers cannot be ignored.

Installing the right firewalls and data protection systems is essential. If you do fall victim to an attack, you’ll need to think about the cleanup mission too. Without taking the necessary steps, sites like Google will still think that your site has been hacked. In turn, that could hurt the trust of your clients.

Prevention is the best form of protection, but being ready to repair the damage is vital too. Get this combination right, and your site should be at its best forever.

| Your Marketing Strategy Is All Wrong!

Posted in Marketing at 5:00 PM by Loftis Consulting

Are you worried about your marketing strategy? An effective marketing strategy is one of the best things you can possibly come up with to help your business grow and increase conversions. However, most people don’t realize that their strategy is wrong. They just aren’t getting the best out of it! Read on to find out why your strategy could be wrong and what you can do about it.

 

You Don’t Think You Need To Invest In SEO

SEO is a really important part of any marketing strategy. Sure, organic results are the best and most long lasting, but you must invest in SEO if you want the best results. You don’t have time to keep up with the constant algorithm changes that Google and other search engines are constantly rolling out. Excelsior Internet Marketing says that these changes can mix up your entire strategy! By investing in a great marketing team and SEO, you will finally start to see the results you want to see.

 

You’re Writing Your Own Content

Unless you’re a fantastic writer with style and flair and have loads of time to write your own content, you probably shouldn’t be doing it. Rushing your content could leave you with grammar and spelling errors, which can make you look untrustworthy. Seriously, people hate spelling mistakes! If your writing is boring, and doesn’t use keywords, you’re not going to attract the reader or search engines either. Your content needs to be carefully crafted to enhance your position online. It’s always better to get a professional to do it, so they can write to hook your reader and you can do what it is you are best at. Content is one of the most important things in 2017!

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You’re Unwilling to Pay for Facebook Posts

Millions of people use Facebook every day. If you’re relying on free Facebook posts to attract people, you’re doing your strategy another injustice. Social media can be an incredible communication tool between businesses and clients, however, you will only ever be able to spread your message to people who are already in your network. By putting some of your budget into paid Facebook advertising, you can read people who fit your target demographic, and those who are already searching for a service/product like yours!

Facebook is the second largest search engine after Google. Let that sink in for a second! This makes it one of the most valuable things you can utilize to improve your marketing strategy. Investing in it will definitely pay off!

Does your marketing strategy look like it’s all wrong when you read the points here? The fact is, you need to be willing to spend money on your marketing strategy if you want the best results. SEO, content, and Facebook are 3 of the most important things you should concentrate on in your strategy to enjoy success.

What do you think of the points mentioned here? Did you notice a significant difference when you utilize them? Please leave your own thoughts and advice below!

| Creative Ways To Promote Your Business

Posted in Marketing at 5:00 PM by Loftis Consulting

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If there is one thing that every mompreneur knows, it is that the world of business is intensely competitive. When you are just starting out, you have to set yourself apart somehow because you do not yet have a reputation to rely on. This may mean selling your services and products at a somewhat reduced rate for a while until you have developed a customer base who knows and trusts you. You can then amend your prices to increase profits. However, once you’ve become somewhat developed, the game changes and you are now forced to compete with established companies, and depending on your specific market, you may find yourself up against massive corporations who, with their greater resources, can outperform you.

The sometimes irritating thing about corporations is that they manage to sell so much that they can charge a slightly more reduced mark-up because they know that they can make it back in greater numbers of sales. As a small business owner, you cannot as easily rely upon reaching so many customers and will therefore have to charge each one a little more to make back your investment. This is especially true when the corporations seem to have a monopoly. One example is Google which, as of last year, had 63.5% of the search engine market. The next closest is not a small ambitious company but technology giant Microsoft which has a 22.5% share, followed closely by Yahoo with 11.7%. The next closest, AOL, has just 1.4%. Trying to break into that market at this stage of game seems impossible. Not only does Google have a dominating share of the market, the name of the company has actually been co-opted as a verb to describe what they do (few people say that they will ‘Bing’ or ‘Yahoo’ something, but the idea of ‘googling’ something is near ubiquitous).

While you may not be trying to compete with the biggest companies in the world (one wonders when Apple are going to introduce a search engine; the iSearch perhaps?), you will still have to do what you can to get ahead of your competitors. There are lots of ways that you can try to do this but if everyone else is trying those things too (such as TV ads and promotions sent through the mail), you may struggle to pull ahead. What you need are new and creative ways to market your business. If you are successful, your competitors will soon start copying your tactics and you’ll be back where you started: having to innovate. In any case, here are a few ideas that you may not have considered trying to set yourself apart from the pack:

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Host a corporate event. This is good for two reasons. Firstly, you get to promote your business in all sorts of fun ways (and we’ll get back to those in a moment) but it also gives you a chance to make business contacts both in your local area and from around the country, depending on the scope of your event. Organizing a symposium or a trade show may seem daunting but there is not as much to it as you may imagine. Hiring a venue is easy enough, whether it is a local hotel conference room or a built to purpose conference center. You then need to organize events. These could range from inviting speakers, leaders in the industry, to lecture about their successes or organizing a dais and having a more diverse group such as industry insiders as well as academics and local policy makers. The idea is to create both an informative but also an entertaining event. Once you have your events, the rest is just sending out invitations and taking care of the small logistical matters of finding hotels for your guests. Integrating your brand into the event is then rather easy. For instance, when each guest arrives, give them their ID and conference pass in a lanyard with your company logo and details (check out Lanyard Factory Home page for ideas). You can also give a talk yourself: since you had the initiative to organize everyone together, what you have to say takes on more import. Other ideas include running a charitable event alongside the conference and then donating that money to a local charity. Your company will be reported in the press and will gain greater recognition.

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A brilliant resource (one that business people in the past would not believe if they saw) is the internet. It is easy to advertise on massive sites like Facebook but the internet is much more than its most popular site after Google (which is hardly a surprise). However, since the internet is free and relies to a great degree on user generated content, people with similar interests tend to find themselves congregating together. With a little research, it would be quite easy to find a site dedicated to any niche that you can imagine. This is good for your business because if your services or products appeals to a certain, specific demographic, you are able to market to them directly. It is more efficient than trying to advertise to everyone in the hope that it will find its way to the people you’re interested in as customers. Another cool thing about the internet is that it is connected all over the place. This is the idea that has allowed for the existence of viral content. A video only needs to be posted to one site like YouTube, and by the end of the day, it can be on hundreds of thousands of websites and shared on Twitter too. Taking advantage of this perfect marketing tool is as easy as creating something that people want to share. Whether it is a blog post with a catchy title, or a snarky ad that pokes fun at a public figure or politician, you may find that you get more advertising than you’d ever be able to afford and all for the cost of uploading it just once.

In the modern world, where business is so competitive, the secret to succeeding is not always spending lots of money (although it doesn’t hurt) but being creative and innovating.


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