| The 5 Commandments Of Digital Presence

Posted in Marketing at 1:00 PM by Loftis Consulting

In the business world, your digital presence can define how successful your company is going to be. However what digital presence means is more complex than it seems. It can relate to how people find your website, how they use it, the messaging your share, various aspects of your communication, or even the content that you publish. Discover below the 5 commandments of a success digital presence.

#1. Thou Shalt Be Crawler-Friendly

When you have a business website, it is essential that your website is easy to find for users. In the world of search engine optimization, the only way to make it stand out from the crowd online is to ensure that crawlers can access every page of your website. Crawlers are used by search engines to read your website. As they do, they are then able to call your website as a result for relevant search terms. It is, therefore, necessary that you make the crawlers’ task as easy as you can. The use of metadata, such as schema.org for instance, is a great way to give an in-depth reading to your content.

seo1

 

 

 

SEO

#2. Thou Shalt Be User-Friendly

Users who come to your website want to be able to enjoy the experience. This starts with offering a website that is accessible from all devices, whether smartphone or computer. Visitors who can’t access your website from their phone will simply be looking for a competitor’s website that offers a responsive design. Additionally, your navigation needs to be clear and understandable. Nobody likes to click through a labyrinth of menus before finding the information they want.

 

#3. Thou Shalt Not Be Self-Centered

In a normal day-to-day conversation, people tend to ignore those who only talk about themselves. The same argument is valid for businesses. If your messaging is only focused on your company and not on your customers, then people will lose interest. Marketing communication is about empathizing with your potential buyers and with their issues. It’s about talking to them, and not at them.

seo2

 

 

 

 

 

 

 

Flickr

#4. Thou Shalt Be Consistent

When you build your digital presence, it is essential to remember that, while the web content and the social media posts might be the responsibilities of different team members, they will be read by the same user. As a result, consistency is a keyword for you to remember. It is about keeping your voice consistent across all digital platforms. Additionally, social media posts need to be regular and have suitable content. As an real estate agency, people don’t expect you to post kitten videos. But they will welcome comments about financing options.

#5. Thou Shalt Be Useful

Last, but not least, your content has to be useful. People don’t want to waste their time reading something that isn’t interesting or pertinent. In short, don’t write content that doesn’t respond to a user’s need. In other words, users don’t care about your latest social event between colleagues, or how much coffee you drink at work. That’s not what they come to you for.

| Don’t Say No To SEO

Posted in Marketing at 9:00 AM by Loftis Consulting

If you’re eager to make a splash with a new business venture, prioritizing marketing is always a good idea. Having the most fabulous product in the world is only half the battle. You’ve got to sell it to make money, and ultimately, ensure that your business is a success. If you don’t know where to start when it comes to marketing, here are just some of the reasons you shouldn’t say no to SEO and some tips to get you started.

seo

 

 

 

 

 

 

 

 

 

Image from https://pixabay.com/en/search-engine-optimization-seo-715759/

The Benefits of SEO

 

Reaching Your Audience

Did you know that Google alone processes 40,000 searches per second? This means that around 3.5 billion searches are undertaken each day. If you’re a business owner and you’re keen to make it in the modern world, tapping into this market should come high up on your list of priorities. If you invest in SEO, you could be enjoying a slice of this vast audience. Think about how you go about finding services or products these days. Do you pick up a telephone guide or spend time going from shop to shop on the high street? Or do you do what most people do and enter a search term online? Your potential customers are likely to prioritize convenience and speed, so having a strong online presence is essential.

 

Driving Traffic

If you have an online shop or you have a website that enables customers to make appointments or find out more about your business, you want as many people as possible to visit that site. SEO is an incredibly effective and valuable way of driving traffic to your site. If you can rise up the rankings, more and more people will click on your link, and hopefully, this will result in an increase in sales.

 

Brand Awareness

It’s very hard to get yourself noticed in business these days. Whatever industry you’re in, there’s tough competition out there. An effective SEO campaign, teamed with social media and content marketing, can help to get you noticed.

 

Simple Steps to Get Started

If you don’t know much about SEO, you may be wondering where on earth to start. One simple way to climb the ladder is to create a customized domain name with Shopify. Bespoke domain names are an effective way to promote your brand, and they can also help to improve your SEO ranking. Make sure your domain name is relevant to your branding and what you do. Running a blog and social media accounts, which provide optimized content is another tool you can add to your box. Optimized content should contain popular search terms, keywords, and anchor texts. You can also use backlinks. Create fresh, original content that will set you apart from rivals. If you’re not blessed with creativity and flair when it comes to writing, it’s best to leave the content to people with expertise in this area.

Are you an ambitious business owner? Do you have a new venture you’re keen to promote? If so, SEO could help you to hit your targets. If you’re not a marketing expert, it pays to seek advice and get an SEO strategy up and running as soon as possible. The higher up the search page you are, the more traffic you’re likely to generate.

| What’s Going Wrong With Your Business Website?

Posted in Marketing at 9:00 AM by Loftis Consulting

In today’s modern business climate, the importance of a great company website cannot be ignored for a second. Then again, many SMEs fall into the trap of simply having a site because it’s the thing to do. Unfortunately, this wonderful resource is only worth possessing when it is utilized properly. So as well as doing the good things, you need to make sure that you’re avoiding common mistakes.

The harsh reality of the matter is that you could be committing a vast number of errors, which could all be harming your hopes of maximized success. Let’s take a look at some of the common mistakes, along with what can be done to transform your fortunes.

website3

 

 

 

 

 

 

 

 

 

Source:

Failing To Please All Audiences

Ok, so your website isn’t ever going to appeal to every demographic. However, it’s important to realize that those online engagements can come from two very clear audiences. The first is the traditional desktop user, and the second is the mobile one.

The latter has been growing in popularity for some years, and this audience is now just as important as the former. Therefore, any web design should be built with both of them in mind. Frankly, if your site isn’t optimized for mobile screens, you’re instantly cutting your potential in half.

Many businesses find that launching an App can be very beneficial also. Even if that’s something to arrive later down the line, the mobile optimization is a must.

 

The Navigation & Executions Aren’t Right

If your website isn’t operating in the right way, it can be easy to dismiss the problem as being irrelevant. This is especially true when the issues aren’t stopping customers from completing their purchases. In truth, though, those visible mistakes could be costing you dearly. In addition, it gives the client a reason to doubt your professionalism and attention to detail.

As such, knowing how to handle exceptions and other coding problems is vital for all developers. After all, the longer those problems are ‘live,’ the greater the damage will become. Given that most modern websites now utilize several applications, it’s imperative that yours are kept in great health at all times.

If you are selling items online, it’s imperative that stock management programs are working as expected too. Sadly, telling a client that their order needs to be canceled could result in lost custom forever.

 

No Call to Action

Your website can be used to benefit the business in a whole host of different areas. Nonetheless, it still has a primary objective. Whether it’s to increase awareness or gain sales, the site should encourage the user to respond in the right manner.

website4

 

 

 

 

 

 

 

 

Source:

From design to text content, every element should point visitors towards the desired destination. Understanding the various call to action tools can make the site become far more effective. In turn, that inevitably ensures that the site performs better too.

Sitting down to work out exactly what you want to achieve from your web game is the first step in route to success. Use this to guide you, and you won’t go far wrong.

 

Not Gaining Enough Traffic

Ensuring that the website work as intended is vital throughout all stages of development. However, those successes count for nothing if the website isn’t being visited by a large enough audience. If the traffic is lacking, finding a quick solution is vital.

If traffic levels are suffering, you have to wonder whether something is wrong with the marketing strategy. Acting on those problems, both on your site and on external platforms like social media, will inject new life into the entire operation. Of course, it won’t result in sales unless the other factors are in place too. Nonetheless, it should put you on the right pathway.

Conversely, if you are gaining too much traffic for your current bandwidth, a change of web host is required. Otherwise, frustrations could see users take their business elsewhere.

 

The Website Is Under Threat

Possessing a website that works when things are going well is one thing, but it also needs protection. Without it, you could be leaving yourself open to a host of online attacks. Whether it’s a DDoS attack or a fraudulent scam doesn’t matter, those dangers cannot be ignored.

Installing the right firewalls and data protection systems is essential. If you do fall victim to an attack, you’ll need to think about the cleanup mission too. Without taking the necessary steps, sites like Google will still think that your site has been hacked. In turn, that could hurt the trust of your clients.

Prevention is the best form of protection, but being ready to repair the damage is vital too. Get this combination right, and your site should be at its best forever.

| Your Marketing Strategy Is All Wrong!

Posted in Marketing at 5:00 PM by Loftis Consulting

Are you worried about your marketing strategy? An effective marketing strategy is one of the best things you can possibly come up with to help your business grow and increase conversions. However, most people don’t realize that their strategy is wrong. They just aren’t getting the best out of it! Read on to find out why your strategy could be wrong and what you can do about it.

 

You Don’t Think You Need To Invest In SEO

SEO is a really important part of any marketing strategy. Sure, organic results are the best and most long lasting, but you must invest in SEO if you want the best results. You don’t have time to keep up with the constant algorithm changes that Google and other search engines are constantly rolling out. Excelsior Internet Marketing says that these changes can mix up your entire strategy! By investing in a great marketing team and SEO, you will finally start to see the results you want to see.

 

You’re Writing Your Own Content

Unless you’re a fantastic writer with style and flair and have loads of time to write your own content, you probably shouldn’t be doing it. Rushing your content could leave you with grammar and spelling errors, which can make you look untrustworthy. Seriously, people hate spelling mistakes! If your writing is boring, and doesn’t use keywords, you’re not going to attract the reader or search engines either. Your content needs to be carefully crafted to enhance your position online. It’s always better to get a professional to do it, so they can write to hook your reader and you can do what it is you are best at. Content is one of the most important things in 2017!

cards

 

 

 

 

 

 

 

 

 

 

picture

You’re Unwilling to Pay for Facebook Posts

Millions of people use Facebook every day. If you’re relying on free Facebook posts to attract people, you’re doing your strategy another injustice. Social media can be an incredible communication tool between businesses and clients, however, you will only ever be able to spread your message to people who are already in your network. By putting some of your budget into paid Facebook advertising, you can read people who fit your target demographic, and those who are already searching for a service/product like yours!

Facebook is the second largest search engine after Google. Let that sink in for a second! This makes it one of the most valuable things you can utilize to improve your marketing strategy. Investing in it will definitely pay off!

Does your marketing strategy look like it’s all wrong when you read the points here? The fact is, you need to be willing to spend money on your marketing strategy if you want the best results. SEO, content, and Facebook are 3 of the most important things you should concentrate on in your strategy to enjoy success.

What do you think of the points mentioned here? Did you notice a significant difference when you utilize them? Please leave your own thoughts and advice below!

| Creative Ways To Promote Your Business

Posted in Marketing at 5:00 PM by Loftis Consulting

mic1

 

 

 

 

 

 

 

 

 

Photo Source

If there is one thing that every mompreneur knows, it is that the world of business is intensely competitive. When you are just starting out, you have to set yourself apart somehow because you do not yet have a reputation to rely on. This may mean selling your services and products at a somewhat reduced rate for a while until you have developed a customer base who knows and trusts you. You can then amend your prices to increase profits. However, once you’ve become somewhat developed, the game changes and you are now forced to compete with established companies, and depending on your specific market, you may find yourself up against massive corporations who, with their greater resources, can outperform you.

The sometimes irritating thing about corporations is that they manage to sell so much that they can charge a slightly more reduced mark-up because they know that they can make it back in greater numbers of sales. As a small business owner, you cannot as easily rely upon reaching so many customers and will therefore have to charge each one a little more to make back your investment. This is especially true when the corporations seem to have a monopoly. One example is Google which, as of last year, had 63.5% of the search engine market. The next closest is not a small ambitious company but technology giant Microsoft which has a 22.5% share, followed closely by Yahoo with 11.7%. The next closest, AOL, has just 1.4%. Trying to break into that market at this stage of game seems impossible. Not only does Google have a dominating share of the market, the name of the company has actually been co-opted as a verb to describe what they do (few people say that they will ‘Bing’ or ‘Yahoo’ something, but the idea of ‘googling’ something is near ubiquitous).

While you may not be trying to compete with the biggest companies in the world (one wonders when Apple are going to introduce a search engine; the iSearch perhaps?), you will still have to do what you can to get ahead of your competitors. There are lots of ways that you can try to do this but if everyone else is trying those things too (such as TV ads and promotions sent through the mail), you may struggle to pull ahead. What you need are new and creative ways to market your business. If you are successful, your competitors will soon start copying your tactics and you’ll be back where you started: having to innovate. In any case, here are a few ideas that you may not have considered trying to set yourself apart from the pack:

mic2

 

 

 

 

 

 

 

 

 

Photo Source

Host a corporate event. This is good for two reasons. Firstly, you get to promote your business in all sorts of fun ways (and we’ll get back to those in a moment) but it also gives you a chance to make business contacts both in your local area and from around the country, depending on the scope of your event. Organizing a symposium or a trade show may seem daunting but there is not as much to it as you may imagine. Hiring a venue is easy enough, whether it is a local hotel conference room or a built to purpose conference center. You then need to organize events. These could range from inviting speakers, leaders in the industry, to lecture about their successes or organizing a dais and having a more diverse group such as industry insiders as well as academics and local policy makers. The idea is to create both an informative but also an entertaining event. Once you have your events, the rest is just sending out invitations and taking care of the small logistical matters of finding hotels for your guests. Integrating your brand into the event is then rather easy. For instance, when each guest arrives, give them their ID and conference pass in a lanyard with your company logo and details (check out Lanyard Factory Home page for ideas). You can also give a talk yourself: since you had the initiative to organize everyone together, what you have to say takes on more import. Other ideas include running a charitable event alongside the conference and then donating that money to a local charity. Your company will be reported in the press and will gain greater recognition.

mic3

 

 

 

 

 

 

 

 

Image Source

A brilliant resource (one that business people in the past would not believe if they saw) is the internet. It is easy to advertise on massive sites like Facebook but the internet is much more than its most popular site after Google (which is hardly a surprise). However, since the internet is free and relies to a great degree on user generated content, people with similar interests tend to find themselves congregating together. With a little research, it would be quite easy to find a site dedicated to any niche that you can imagine. This is good for your business because if your services or products appeals to a certain, specific demographic, you are able to market to them directly. It is more efficient than trying to advertise to everyone in the hope that it will find its way to the people you’re interested in as customers. Another cool thing about the internet is that it is connected all over the place. This is the idea that has allowed for the existence of viral content. A video only needs to be posted to one site like YouTube, and by the end of the day, it can be on hundreds of thousands of websites and shared on Twitter too. Taking advantage of this perfect marketing tool is as easy as creating something that people want to share. Whether it is a blog post with a catchy title, or a snarky ad that pokes fun at a public figure or politician, you may find that you get more advertising than you’d ever be able to afford and all for the cost of uploading it just once.

In the modern world, where business is so competitive, the secret to succeeding is not always spending lots of money (although it doesn’t hurt) but being creative and innovating.

| Simple Ways to Engage and Inform Your Customers

Posted in Marketing at 9:00 AM by Loftis Consulting

Engaging with your customers can be a difficult task. Depending on what type of product or service you offer, your customers might not care too much about what you get up to outside of whatever you offer them. They might not care that you have a new product coming up, they might care that you hired new employees, and they probably don’t care that you got a new toaster in the staff kitchen. This is understandable. After all, your customers only really care about the product you offer them and nothing more, so what are the best ways to engage and inform them?

operator1

 

 

 

 

 

 

 

 

 

Photo Source

Social Media

Social media is probably the fastest way you can engage with customers. With short, simple and snappy messages, you could get a point across very quickly. You can mention other people, use hashtags for exposure and even attach images or videos to your Twitter messages. Social media is used by millions of people around the world, making it one of the most efficient ways to promote your brand but due to the audience, it’s also one of the fastest ways to get a message across to your customers. Simply add some social media buttons to your website, add your company Twitter account to customer information, and watch your follower base grow.

 

Online Magazines

Printing a physical magazine for your business is probably a huge gamble, but making a digital one isn’t all too farfetched. A digital magazine could contain a collection of your latest company blog posts, it could be a small publication that informs readers about your business, or it could even be something completely unrelated to your business. For instance, Michelin is a manufacturing company that makes tires, but they’re well-known for their restaurant and hotel guides. You can create some beautiful digital publications using a magazine cover template and a bit of creativity. Fill it with original content, share it on social media and watch your customer engagement shoot through the roof.

 

Comment Sections

Whether you operate a blog or an online retail store, the comment sections of your website are a great way to interact with customers. Although they might not be used very often, there will always be people who leave behind questions or comments regarding a product and you give a good impression by responding to those messages. You should also make it a habit to respond to negative criticism instead of deleting it. Not only will it make you look professional, but it will show people that you aren’t afraid of responding to criticism.

 

Email Marketing

Emailing customers directly can be seen as an aggressive marketing strategy, but it’s a very common way for growing businesses to inform and engage with their customers. You could email them your latest product offers, tell them about sales you are having or even give them a preview of a new and upcoming iteration of your product. A slightly less intrusive way of letting people know about your products is to simply set up an emailing list that your customers can choose to subscribe to or opt out of.

| Communication and Its Importance In Business

Posted in Marketing at 1:00 PM by Loftis Consulting

Businesses rely on so much to succeed. A good plan, for instance, can ensure that a steady hand leads a business through some stormy seas. Money as well – If a business isn’t making money, it is going to struggle instead of succeeding. A constant stream of income is needed to ensure that a business breaks even of the course of a financial year to ensure that it survives. However, there is something else that is critical to the success of any kind of business, and it might be a bit surprising. It is communication.

If you put your mind to it, you will easily realize that no business can achieve much without solid communication. We use communication in our everyday lives, in both personal and professional areas.  In business, solid communication is important for the day-to-day operation of a company and is essential in being able to actually sell a product or service to someone. Without communication, a business will wither on the outside and die on the inside. If you’re a small business – you’re going to get lost in a sea of bigger businesses if you can’t communicate. If you’re a freelancer, you’re going to get swept away if you can’t market yourself with good communication.

There are plenty of different forms of communication in the business world. Namely, one-way and two-way. These are pretty self-explanatory. One-way communication is when a business sends out communications without expectation or need for a response. This usually happens when a business shares information with customers. One-way communication is usually found in marketing – adverts in newspapers and on the radio. Two-way communication is when a customer responds back. Meetings are good, but also customer service opportunities on the phone as well. Social media marketing is a form of two-way as it allows a business to call out to customers and it allows the customers to respond back.

comm

 

 

 

 

 

 

 

 

 

 

(source)

Communication towards customers is something that has a direct impact on the profitability and sales of a business. If a business can learn how to communicate in the right way to customers in the target market of a business, it can work to convince these customers of the benefits of the products and services offered by the business. This can obviously create a bigger chance for a business to maximize sales than if it were to avoid communicating altogether.

There are plenty of other ways that communication manifests itself. You can speak, you can write and you can express yourself. In the conduction of great business, these three are combined to great effect not only to market ideas to customers, but to motivate and inform employees contracted to a business. Different people are responsive to different types of communication, which is why a business should try to master its verbal communication, its written communication and the way it expresses itself (branding) to draw more out of its market and attempt to appeal to as wide a range of people as possible. If businesses do not try to improve their communication methods, there can be problems, mainly in how communications are perceived by an audience or regulating body. If you are not clear with your outbound communications, it can have a detrimental effect on your marketability and even your sales. That being said, good communication is good for business, if you can ensure you can get on a level with your customers and target market, you can communicate clearly and ensure customers receive the right messages from your business. There might be no better way to boost sales!

That’s how you can communicate, but what are the further benefits of good communication? Well, for one – it helps build and maintain relationships. In all areas of business, building relationships are key to the running of a business, in some areas of business – it is even more crucial. Communication is how relationships are built, so without effective communication, you will find it very difficult to be able to build any sort of positive or productive relationship in business. Communication also helps creativity. Every business should try to be as innovative as possible, especially in the modern day. If your employees are able to communicate and an environment of collaboration is allowed and supported. Good communication supports innovation in the workplace. If your staff can’t talk or get their ideas across, their ideas will be lost, and one of those could be the saving grace of your business. Forget about ideas if you can’t build a team though. Honest and open communication in the place of work and will help forge an effective team. A good team spirit in the workplace will make your place of work more enjoyable and productive. Good internal communications can ensure that your staff knows exactly what they are doing and how to do it, this can also be used to reward staff and remind them of their productivity as well as their work-based achievements.

It’s also about leadership and management though. Communication is key in this role. It allows you to set goals, talk to your employees and help them develop in not only their role, but their career. Managers need to be good communicators so they can inform their team and staff about what to do, and the expectations of the role. Communication also obviously helps manager’s feedback to staff and build crucial relationships. If you don’t have good communication skills as a leader, you will fail to understand the staff working for you.

Communication? It’s so important in business, isn’t it! Apart from the in-depth information, we’ve delivered thus far – how can a business achieve anything at all with communication? Think about your staff. How can they know their job, roles, tasks and functions without effective communication? How will your business promote its products? Communication might be where your business dies – or the area that sees your business thrive. We’ve covered the benefits, so let’s now take a look at how a business can use communication and how it can be more effective at communicating!

comm1

 

 

 

 

 

 

 

 

 

 

(source)

Aside from marketing, no form of communication is more common in a business setting than the meeting. It’s a place where you can set goals and bring motivation to a team. It is an environment where your team can also be heard and air their views and frustrations. A meeting is key to the inner workings of a team. Equipment is also essential in communication. Small business phone systems allow you to speak to your audience and customers as well as communicate internally, while computers can help your staff stay organized as well as launch marketing campaigns while staying in touch with clients. Good communication and good tech to support comms is critical. It’s not just equipment though; the layout of your office could have a huge impact on staff communication. If you and your employees are separated and isolated communication is going to be muted and collaboration stunted – move desks together for more effective collaboration. Are your computers separated and not linked over a network? This means that your staff won’t have access to all the materials needed to complete work – make sure your computers are networked. Of course, there are plenty of communication software options available to help your staff talk. Slack functions as a virtual office and is a godsend in remote working setups. Basecamp is a lot more fully functioned. Basecamp can do it all from communication, to to-do lists, daily reports and staff check ins. If you can correctly identify the right software for your company and use it in the right way, you’ll solve a lot of communication issues and you’ll be able to communicate more effectively.

Customer service is also a crucial part of communication. If you shut yourself away from your customers, they will be irate when issues arise that you refuse to solve. A customer coming to you with an issue isn’t a negative; it’s a chance for you to solve a problem and prevent it from happening again. This is a huge positive. Why? Because most customers stay silent about issues – this sort of feedback is golden and means that you can patch up huge problems! This feedback can be oft, but it is worth it if it means you’ve found an area to improve in your business. If you do not respect the views and wishes of your customers, you’re going to create problems in your target market that could have serious for your business. In customer service, every customer should be treated with respect by your business.

comm2

 

 

 

 

 

 

 

 

 

 

(source)

There’s a reason communication is so important – in fact, there are a whole bunch of reasons why good communication is needed in business. If your business can’t talk to customers, it can’t sell products or resolve issues and queries. If your business can’t talk to clients or investors, it can’t pitch ideas or attract funds. If you can’t speak to your staff, you’ll be steering a rudderless ship and productivity in the workplace will suffer. If you’re communication skills are lacking in the workplace, work away right now at rectifying that with the help of good technology and good policy. Communication is crucial to success in business, so don’t avoid success by developing terrible communication habits!

| What Does A Compelling Marketing Email Look Like?

Posted in Marketing at 9:00 AM by Loftis Consulting

With the rise of social media, some analysts sounded the death knell for email marketing. However, email marketing hasn’t gone anywhere. In fact, it’s arguably bigger and better than ever, despite all the newfangled digital marketing techniques that have been and gone during its tenure.

It turns out that people respond well to email marketing. Thanks to new facilities that separate emails into different categories, like “promotional” and “social,” those who are interested are free to peruse them at their leisure.

The aim of companies, therefore, is to create emails that are so compelling that customers can’t help but read on to find out more. But how exactly is this achieved? And how can you adjust the writing in your emails to make sure that they lead to conversions?

 

#1: Use Actionable Language

Using actionable language in the headline helps to create a sense of urgency in the reader. For instance, Opentable has sent out marketing emails in the past saying “Take dad out for lunch.” Words like “take” and “ask” help to provoke the reader into action, compelling them to take the next step and use the service.

email

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pixabay

You can also use actionable language in a way that doesn’t rely on the use of particular verbs. For instance, many companies go with headlines like “Don’t miss out on our half-price sale.” Although there is no direct call-to-action, a call to action is implied.

 

#2: Personalize When Possible

In general, people prefer personalized messages to generic emails. Studies have shown that targeted and segmented emails drive more than 58 percent of total email revenue. As such, it’s a good idea to use tools, like email newsletter software at Postman Newsletter, to segment your market. For instance, if you’re an estate agent, you know which of the people in your marketing list are looking to rent or buy. As a result, it only makes sense to sent emails about renting to the renters and emails about buying to the buyers.

You can also do more technical things, such as make use of dynamic fields – fields that automatically adjust based on information in your customer database. This helps you to send emails out to all your customers named Jill, starting with “Dear Jill.”

 

#3: Establish Relevancy

The heading of the email should be relevant and personalized to the person it is being sent to. And so should the copy in the email itself.

In practice, this means including more than a dynamic name tag. For instance, suppose you’re a prescription glasses company, like Warby Parker, and you want to remind customers that their prescription is coming up for renewal. It’s a good idea to put a personalised date in the header for their renewal based on their last prescription.

 

#4: Write In the Second Person

Finally, it’s always a good idea to write emails in the second person using words like “you,” “your” and “yours.” The reason for doing this is to make sure that the content of the email is focused on the reader, rather than on the business providing the service. After all, people just want problems to be solved.

| How To Put On The Best Show Possible

Posted in Marketing at 5:00 PM by Loftis Consulting

show

 

 

 

 

 

 

 

 

 

Image source

When it comes to getting your business known and promoting your products and services among a certain industry, you can do a lot worse than attending a trade show. The main reason for this is accessibility. After all, a lot of the people that attend trade shows can be nigh on impossible to reach otherwise. Think about it, a trade show is basically a place where every professional in your industry gathers for two or three days. It makes for ideal pickings.

However, attendance at these things can cost a pretty penny, to say the least, so make sure have a battle plan that will allow you to squeeze absolutely every drop of use out of it. You need a plan that will help you get the most out of your being there, and here is how:

show1

 

 

 

 

 

 

 

 

 

 

Image source

Picking the One

As with everything, there are so many options these days, so you need to make sure you pick the right trade show. This means research. It means looking at each website, scrutinizing the attendee list, seeing who is speaking or what networking events are being promoted there. The more knowledge you have the easier it will be to make a decision.

 

Nailing Your Booth

The thing with a trade show is there is a lot of white noise. The whole space is packed full of competitors vying for business, and trying to lure in the business deal of their lives. You need to beat these people; you need to shout louder than them, which means you need to add all you can to your arsenal. If you don’t know what we mean then you need to look at this range from Dynamic Gift. Feather banners, floor mats, printed tablecloths, expo displays and display stands. All of these are things that will turn heads and start conversations.

 

Stay At the Sponsor Hotel

Most trade shows will have a hotel that is associated with the event, and this hotel is where you need to get a room. Sure, Airbnb may be cheaper, so may another hotel, but paying that extra premium is going to be worth it because this is where most of the retailers, buyers, customer and clients will be staying. They won’t just be sleeping there either. After each long day at the trade show, these people will be heading to the bar for a few cocktails, and what better chance is there than that to network.

 

Plenty of Business Cards

Have business cards, plenty of them, and have them on you at all times because they still matter. Yes, the event itself will be your biggest chance to litter the hall with your cards, but when it comes to networking at these things you could meet potential contacts everywhere. The lobby, the elevator, the bar, the smoking area; everywhere, so make sure have a card to hand out. You’ll kick yourself if you don’t.

 

Your Plan of Attack

Preparation is going to be your best friend here. You only have two or three days to get everything you need doing, done; so make it count. Have a goal and have objectives. Get there early and get both a map and a directory; this way you can map out which booths you want to hit and in what order. Once you’ve hit them, tick them off and then when you have hit them all, and only when you have hit them all, allow yourself to walk around at your own leisure. It could be you even have a list of secondary objectives to meet. Plan, plan, plan.

| SMEs – Create A Marketing Strategy The Competition Will Envy

Posted in Marketing at 5:00 PM by Loftis Consulting

marketing

 

 

 

 

 

 

 

 

 

Credit

Nowadays, it doesn’t matter that you’re a one-stop shop because you have to compete with the big boys. The internet has changed the industry and levelled the playing field, and you need to take advantage. The only way to do that is to produce a world-class marketing plan. Once you spread the good word about your business, the customers will come back on a regular basis. The question is how do you reach this target? The tips underneath should be able to help.

 

Identify the Market

In a perfect world, you would sell your products and everyone and anybody. But, this isn’t a perfect world, so you have to make a choice. A lack of money and resources means it’s almost impossible to target everyone at once, which is why you need to define your audience. Once you know who to target, you can tweak the way advertise and communicate. For example, is the audience younger or older? If they’re younger, you want to use modern techniques like social media to create a better digital presence. The demographics will determine who you talk to, and how you talk to them.

 

Find a Niche

Every industry has a niche – you just have to find it first. The great thing about a niche is that it is untouched by other companies. In other words, it’s a monopoly that allows you to be a major player regardless of your size. The trick is to ask the right questions in search of Holy Land. For instance, is there a market sector that isn’t being served? Better yet, is there one that is but not very well? If the answer to these questions is yes, there is an opportunity to seize. Also, think about what makes the company different from the competition. A niche doesn’t conform.

 

Follow the Competition

The secret to beating the competition is to watch them carefully. Spying might not seem very moral, but it’s necessary. For starters, there isn’t a company on the planet that can let its rival speed off into the distance. A business that gets a big lead is hard to pull back regardless of the quality of the product. Plus, there is the fact that rivals use techniques which are directly transferable. Think of the competition like a vat of information that you can use for your benefit. All you need to do is keep an eye on their progress and cherry pick the best bits.

 

Review SEO

Search engine optimization is essential, right? Yes, it’s imperative to use the right SEO strategy, right being the operative word. Far too many companies choose a plan that doesn’t suit their needs because they think every tactic will work. It won’t as SEO techniques require tailoring to the firm before they come to fruition. That means analysing the impacts beforehand with these SEO software reviews. Investing in something without taking for a test drive is irresponsible, and it often leads to major mistakes.

Follow these tips and you’ll be the envy of the industry.


Next Page »

© Copyright 2003-2011. Loftis Consulting and Financial Management. All rights reserved. | Privacy Policy site by imediawerks