| Business Protection: Is You Company Fully Covered?

Posted in Small Business at 1:00 PM by Loftis Consulting

When stepping out into the world of business, the odds of achieving success are slim. In fact, it’s believed that up to 90% of all new ventures crash and burn. The fact that your business is still going strong is amazing. However, you cannot afford to let things slide now. Unfortunately, if you fail to take the necessary steps to protect your company, it will be left in a very vulnerable position.

Protecting the business is a task that should not be taken lightly. You might not appreciate the benefits, but you’d certainly regret not getting things right if you ever fell victim. Here’s all you need to know.

Protection Anti Virus Security Cms Software


Protecting Physical Assets

When discussing business protection, most people immediately think about the commercial properties. Let’s face it; burglaries are more common than ever while thieves know that most companies possess expensive equipment and goods. Protecting your premises against those dangers is key.

It doesn’t matter whether it’s a shop, office, or factory. Installing the latest and greatest CCTV cameras should be top of the agenda. Combine this with alarms, motion detectors and automated gates for an even greater sense of protection. Whether it’s protecting stock, equipment, or documents isn’t important. The key is to stop unwanted access.

Using visitor lanyards can be another great measure for maintaining a greater sense of control. Of course, this won’t be applicable in all environments, especially shops. However, security guards can aid the cause too.


Preventing Intellectual Damage

Thieves don’t only steal physical assets, though. In truth, the loss of a few products shouldn’t cause too much of an impact. After all, you will have probably factored in that some goods won’t be sold anyway. The far greater damage occurs when other companies or fraudsters try to make money off the back of your ideas.

Your company should be the only beneficiary of those efforts. Therefore, taking out the right copyrights on products and innovations is key. If someone does try to steal your intellectual property with illegal replications, a dmca takedown service can help you fight for justice. Given that those fakes can harm your reputations as well as your direct sales, it’s imperative that you do.


Maintaining Online Security

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Internet technologies play a greater role in the world of business than ever before. In addition to those internal interactions, many companies use those systems to connect with customers. Whether your company sells items online or simply uses the internet for promotion, security is vital.

Malware, Ransomware and other threats need to be taken seriously. Because if a client feels that their privacy is in jeopardy, they will simply use another company. For similar reasons, you must ensure that all ecommerce platforms are supported with the right encryptions. Losing potential sales for such simple mistakes would be nothing short of a nightmare.  Teaching staff members to set better passwords will certainly help while working in the cloud bring benefits. Essentially, as long as you give your digital tasks the same appreciation as offline ones, you’ll be just fine.


Screening Clients

Strong sales figures will direct your business to success, but it’s only possible when you actively see the money. You may think that accepting all transactions is the way forward. Unfortunately, there are times where this simply isn’t true.

A fair and clear returns policy will protect all parties involved. For you, it should stop clients abusing the system to essentially borrow items free of charge. Meanwhile, you need to consider the possibility of bad debts being written off. If you run store cards or repayment plans, taking steps to reduce the number of defaulted payments is a necessity.


Upholding Staff Motivation

When hiring new members of staff, you invest time and money into getting it right. That’s because their input is the most important factor for high productivity. Ensuring that the operations run smoothly is crucial for sustained success, and must be included in your protection plans.












Providing staff perks can go a long way to boosting morale. Furthermore, great communication links should be encouraged throughout the business. You also need to know that staff members are committed to the job. Ensuring that they don’t keep taking days off is pivotal. Even if you have agency staff on hold, they’ll never produce the same level of work as permanent employees.

A team that works together succeeds together. Get those motivational elements perfected by showing that there is a clear route to promotions, and you should see great results. With the best possible team at your disposal, the future will look more secure than ever.


Know Your Financial Status

You may think that the business is performing well. Those perceptions count for nothing without financial clarification, though. For both the immediate and long-term future of the company, you must take greater responsibility.


Cell phone Apps and computer packages can help monitor daily and weekly spending. However, it’s important to speak to a financial advisor too. They can often provide tips to put your finances on a better platform. This could be through finding tax reliefs or trimming unnecessary overspend. Either way, those savings will give the entire business a better chance of reaching its goals and maximizing profits.


Getting Insured

Regardless of the steps taken above, you cannot avoid all possible damage. Things can get missed while accidents are part and parcel of running a business operation. Therefore, finding a suitable insurance package for your business is as important as the precautions. If nothing else, it provides that emotional security that will serve you very well in an emergency.


Without insurance, one single mistake could potentially ruin the business. In an ideal world, you’ll never need to rely on those packages. But it’s always better to be safe than sorry, and this should be the final accompaniment to those tasks mentioned above.


Building a successful business is tough enough without worrying about potential threats. Prepare for the worst, and there’s nothing to stop you being the best.


| Make Your Business More Innovative

Posted in Small Business at 9:00 AM by Loftis Consulting










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No matter how successful your business might be right now, if you do not continue to innovate, the great results you’ve been getting will start to dwindle, and your sales will dry up.

Continual innovation is not simple, but it is necessary if you want your business to grow and see long-term success. So, with that in mind, here are some ideas that you may be able to use to make your company more innovative now and in the future:


Take Inspiration from Competitors

One of the best ways to innovate is to look at what your competitors are doing and take inspiration from them. You don’t want to copy them, that would be pointless, after all, but you do want to see what they are doing well and look at ways you can adapt their successes to your own company. For example, if they are having their plastic parts molded by a particular company, and their products are sturdier than the competition, use that company yourself, or if a competitor has started offering a new, more colorful design that is selling well, try to work out how you can redesign your products to be more visually appealing too. This is the simplest way to stay innovative.


Speak to Your Customers

Another good way to innovate is to simply ask your customers what they think about your products. Ask them what they do and do not like about the things you sell and try to determine what you can do to make your products better. By regularly asking for customer feedback, you can improve your products in small increments, and most of the time, the suggestions customers have will be pretty simple and easy to do, such as offering more colors or adding a simple design feature.


Monitor Your Customers

As well as asking your customers what they want, it’s also a good idea to actually observe them using your products. Often, customers will use products in ways that you have not anticipated, and if you can change your products to match these uses, you will make more sales. One good example of this comes from Heinz, who notices that many people stored their ketchup bottles upside down, making it easier for them to get the product out of the bottle. They capitalized on this observation by designing bottles that were supposed to be stored upside down, and their customers were much happier as a result. This was a very simple change to implement, but it made a really big difference.


Capitalize on Complaints

When your business gets complaints, it’s natural to feel down, disheartened, frustrated and even angry, but instead of focusing on those negative emotions, it’s better to think about what the complaints can teach you. If customers are having a problem using your products or carrying out a certain task with them, think about the many ways you can make your products better, and you will be able to keep innovating long after the competition has given up.


Combine Products

If you have two products that can go together, but which no one has thought of putting together before, you can easily innovate and create new products by merging them. Good examples of this kind of innovation include smartphones with cameras and TVs with built-in DVD players and internet connectivity. If you make something more practical or enjoyable by combining them, more people will buy them.


Take Something Away

Of course, being innovative doesn’t always mean adding more stuff to your products, sometimes it’s better to simplify the things you are selling, making them as minimal as possible. For example, Amazon with their Kindle took away the need for physical books, and Netflix did the same by offering movie streaming so that consumers no longer had to buy physical products that take up a lot of space. Minimalism is big news right now, so try to make your products as simple and beautiful as possible, while maintaining their functionality and you’ll be onto a winner.


Engage Your Employees

Often, company owners underestimate their employees, but the fact is, few people know your products as well as the people you employ, so no matter what their position, ask them what they think about the products and how they would improve them. Run competitions, hold meetings and do anything you can to give your staff the opportunity to make suggestions and you might just be pleasantly surprised by the innovations they suggest.


Check Out Patents

Whatever field you work in, there is a good chance that there will be a lot of patents going unused and undeveloped. Just recently, an expired patent for a toy called the Fidget Spinner made a number of people who saw the potential in the product very rich when it became the next big thing, and there is no reason why you could not benefit from a similar process by keeping your eyes open for patents that you could use now or in the future.


Collaborate with Other Companies

Sometimes, collaborating with other companies who have different but complimentary skills is all that it takes to push boundaries and increase innovation. A good example of this would be the Swatch collaboration with Mercedes which saw the creation of a popular smart vehicle.


Run a Public Competition

As well as running competitions for your staff, it could be of great benefit to run a competition that gets the general public in on the act. There are so many people out there who have great ideas, but who are never given a chance to talk about them, give them that chance, and you will reap the rewards.



If all else fails, you might want to consider outsourcing your innovations to a creative company that employs a lot of original thinkers. They will look at your company in a different way, and this will enable them to see opportunities that you might have missed.

However, you choose to do it, making your business more innovative is of the utmost importance, so please do not neglect this area of your work.

| Top 5 Worries for Business Owners

Posted in Small Business at 9:00 AM by Loftis Consulting

If you are a business owner, you will be only too aware that this venture comes with more than its fair share of risks. There will be a few issues that keep you up at night, whether these are large-scale disasters or just issues regarding the day-to-day running of the company. Regardless of what you are worrying about, you will certainly not be alone. Simply the knowledge that other business owners are going through the same issues as you can be a comfort. So, let’s take a look at a few of the most common concerns for business owners.











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Attracting New Clients

Getting new clients through the door on a regular basis is essential for the growth of any business. It is a task that is ongoing and you will inevitably experience plenty of peaks and troughs along the way. Many of the top-performing businesses are able to retain the existing clients that they have while constantly bringing new ones through the door. There are a whole range of methods of attracting new clients in which you need to be well-versed as a business owner.


Economic Uncertainty

The performance of the wider economy can have a huge knock-on effect on all kinds of businesses. This can be an extremely frustrating problem for many business owners as it is one that is completely out of your control. All that you can do is to be as prepared as possible for circumstances that are beyond your sphere of influence. When times are good, you need to make sure that you are planning for the occasions when they are less fruitful.


Technological Disaster












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The rapid advance of technology has made the lives of business owners all over the world easier, as well as providing countless opportunities that never existed before. But the risk of cyberattacks and the loss of essential data is growing which is why many businesses are using business center data disaster avoidance and recovery systems. With so much information being stored digitally these days, it is important that you have a backup plan.


Legal Liability

The law is an extremely complicated area, but it is your responsibility as an employer to be in compliance with it. Even business owners that are well-versed in this area still have the concern that they may one day be the subject of a particular lawsuit. This is why it is so important that you build up a strong relationship with a legal team who are able to deal with any negative situations that may arise.


Staff Management and Retention

Attracting top talent to your business is never an easy process. Not only do you have to get them through the door in the first place, you have to make sure that they stick around for as long as possible. This can be a major concern for businesses, especially those that rely on a particular skillset. Making your company an attractive place to work is a process that should be ongoing and ultimately rewarding.

| Stuck In A Rut? Here’s How To Spice Up Your Business

Posted in Small Business at 9:00 AM by Loftis Consulting












Let’s face it, life in business can get pretty boring. Even if you love your job, and you’re really good at it, sometimes you can feel as if it’s Groundhog Day all over again. But that doesn’t mean you have to keep on keeping’ on. Whether you want to give your business a bit of a boost, have a bit of fun, or just inject a slice of spice into your operations, here are a few ways that you can shake yourself out of that business rut yet still stay professional.



The same old building can get boring after a while, can’t it? If you feel like there’s no life left in your office, why not change it? Whether you choose to completely redecorate or even move offices, a change of atmosphere can often do you and your employees a world of good. You could even make it a team effort – have fun painting together, or choosing the decor, or even vote for the new office location. When you’ve found somewhere more your style, you’ll feel a bit more inspired.


Do a PR Stunt

If you feel as if your business has been running in the same way for a while, with the same marketing efforts and the same customers, maybe you need a bit more excitement? Sometimes, that’s exactly what a cool PR stunt can bring to the table. Not everyone loves the idea of publicity, but it can often be just the tool to save you. To find out exactly how you can do that, take a look at this link to read more: http://theprauthority.com/all-publicity-is-good-publicity-if-you-make-it-good/.


Set Challenges

To make sure that you’re keeping the office environment fun and exciting, why not think about setting challenges for your staff every once and awhile? And no, we’re not talking spicing up their usual targets here. This is something bigger and better. First of all, you might want to think about doing something like a bake-off where everyone can bake something each week, or all at one go. Not only do your staff get to do something fun, but you all get to eat cake too!


Plan a Team Building Day

Then there’s always the option to try team building. It’s not everyone’s favorite thing, but it can be a lot of fun when it comes down to it. Whether you decide to go go-karting, learn survival skills Bear Grylls style, or even try your hand at a bit of good old fashioned community service, not only will you feel like your team is growing closer together, it’s nice to be able to give something back to them too. These ideas sound super fun: https://www.wrike.com/blog/ultimate-guide-team-building-activities/.


Treat Your Network

And then there’s always your network to think about. Why not host an event to say thank you to the likes of your suppliers, investors, business friends and all stakeholders in general? If you’ve been wondering what you can do that really wow’s hosting an inaugural charity ball, or a gala benefit could be something for you to get your teeth into, and that gives back.


| How To Start Manufacturing Your Products On A Larger Scale

Posted in Manufacturing at 1:00 PM by Loftis Consulting

If your startup business is already up and running, congratulations; you’ve already achieved a great deal through plenty of determination and hard work. However, if your company produces products; you’ll need to increase your production volume for the business to continue to grow, and your manufacturing will have to expand to a larger scale.











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The first thing you’ll need to choose is the location and size of the new manufacturing space; it’s important you pick a place wisely. Consider how much square footage you’ll need for all the machinery and production line to fit. You’ll also have to take into account room for storage of materials and finished stock, along with a contingency, for furthermore expansion.

As for location, think about how accessible the area is for materials and clients to get to, and for your finished products to leave after a sale. If you choose to have a separate location to house your stock, bear in mind the distance it resides from the factory and business. Renting a larger space, that can already facilitate your machinery, equipment, office space, and your staff is a wise decision. And, ensuring there is room left over for even more growth of the business, could potentially save you money in the future; so plan carefully.











Image found here: https://www.pexels.com/photo/adult-artisan-black-and-white-concentration-300337/


It’s more than likely that you know exactly what equipment, machinery and facilities you need to expand, which is a crucial step in your expansion. Your manufacturing resource planning should be extremely detailed, so you know the exact cost of any new machinery, you’re going to buy and exactly where it will fit into the new space. You’ll also need to plan the cost of training, or employing qualified staff to run it successfully, with the knowledge of the equipment’s production capabilities firmly in your mind.

When it comes to your new machinery, or, perhaps the equipment you already have and will continue to use; you need to plan out the smartest way to maintain and run them. It’s important that everything is in optimum condition from start to finish, so consider the logistics of onsite maintenance and finishing; you can learn more from Reliant Finishing Systems and ensure you’ll have everything set up and ready to go on day one of production.











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Once you’ve found the correct environment, and your machinery is set up and ready; you’ll need to ensure that tight scheduling is in place. Everyone who works within your new production line needs to know exactly where to be and when, as it’s essential for both effective production and safety. Think about the capacity and constraints of your business and don’t push them too far, too soon; gradual growth, so you get an understanding of the new business, is the best way to move forward.

The timing of when materials are to be delivered need to be deliberate so that the suitable equipment and members of your team are there to unload and everything goes in the correct areas. Knowing what you have available and where it is, will keep everything running as smoothly as possible. And, if there are slip ups, you’ll be able to find out who or what is accountable with ease. For more information on the importance of scheduling, take a look here: https://asprova.net/2014/08/27/why-is-production-scheduling-necessary/.

| Ways To Give Your Organization A Boost

Posted in Small Business at 9:00 AM by Loftis Consulting











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Every company reaches the brick wall at some point. Whether it’s the effect of the external market changing rapidly or operations within the business becoming stale, it’s common for organizations to reach their peak and struggle to progress onwards from there. The key is to keep a level business head in this situation and, instead of trying to push yourselves further in a direction which has been pushed to its limit, to seize the chance to progress your company in an entirely new direction. When things became stagnant within your organization, it’s a beautiful opportunity to reinvent yourself. Here are some ways in which you could give your organization a boost if things have started to slack around the office.


Hire the Right Employees

Whilst the solution to saving a business isn’t to go on a firing spree, it might be worth taking a look at the productivity levels within your business and see if certain areas have been slacking. The first solution should always be to give employees extra training if their productivity has been slipping and to offer incentives or rewards in order to boost their motivation and determination to succeed.

However, if certain employees aren’t on board with the company then it might be time to search for better candidates for their roles. Approach the hiring process with caution, as you don’t want to find yourself with workers that you’ll just have to let go because they’re the wrong fit for the job. You need to be looking for that passion and willingness to join a team effort; you need employees who want to be part of a unified workforce which is pushing towards the same objective for your organization.


Improve Your Image Both Inside and Out

A successful organization doesn’t just promise amazing things in its marketing campaign; it delivers. You need to be holding true to your claims across the organization and creating a genuine brand for your company. That means improving your business image just as much on the inside as you do on the outside. You could look into options such as arnold’s office furniture to help freshen up the appearance of your workplace with comfy new chairs and cubicles for your employees. When workers see that you care about them just as much as you care about the customers then they’re more likely to put in that extra effort to deliver kind, helpful customer service just as your business promises it’ll offer. Put in the effort to create a genuine brand and it’ll end up coming back to reward you.











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Optimize Your Operations

Are your workers wasting their time on menial tasks? Put an end to that. In business, time truly is money. You need to be ensuring that your employees are tasked with important work which is increasing business profits and connections with prospective clients; administrative tasks need to be done to keep your business organized but they’re a time-consuming chore, so you should be automating these tasks in order to save time. Better yet, you don’t need to hire administrative staff if it’s all happening automatically, so you’ll save money.

| The 5 Commandments Of Digital Presence

Posted in Marketing at 1:00 PM by Loftis Consulting

In the business world, your digital presence can define how successful your company is going to be. However what digital presence means is more complex than it seems. It can relate to how people find your website, how they use it, the messaging your share, various aspects of your communication, or even the content that you publish. Discover below the 5 commandments of a success digital presence.

#1. Thou Shalt Be Crawler-Friendly

When you have a business website, it is essential that your website is easy to find for users. In the world of search engine optimization, the only way to make it stand out from the crowd online is to ensure that crawlers can access every page of your website. Crawlers are used by search engines to read your website. As they do, they are then able to call your website as a result for relevant search terms. It is, therefore, necessary that you make the crawlers’ task as easy as you can. The use of metadata, such as schema.org for instance, is a great way to give an in-depth reading to your content.






#2. Thou Shalt Be User-Friendly

Users who come to your website want to be able to enjoy the experience. This starts with offering a website that is accessible from all devices, whether smartphone or computer. Visitors who can’t access your website from their phone will simply be looking for a competitor’s website that offers a responsive design. Additionally, your navigation needs to be clear and understandable. Nobody likes to click through a labyrinth of menus before finding the information they want.


#3. Thou Shalt Not Be Self-Centered

In a normal day-to-day conversation, people tend to ignore those who only talk about themselves. The same argument is valid for businesses. If your messaging is only focused on your company and not on your customers, then people will lose interest. Marketing communication is about empathizing with your potential buyers and with their issues. It’s about talking to them, and not at them.










#4. Thou Shalt Be Consistent

When you build your digital presence, it is essential to remember that, while the web content and the social media posts might be the responsibilities of different team members, they will be read by the same user. As a result, consistency is a keyword for you to remember. It is about keeping your voice consistent across all digital platforms. Additionally, social media posts need to be regular and have suitable content. As an real estate agency, people don’t expect you to post kitten videos. But they will welcome comments about financing options.

#5. Thou Shalt Be Useful

Last, but not least, your content has to be useful. People don’t want to waste their time reading something that isn’t interesting or pertinent. In short, don’t write content that doesn’t respond to a user’s need. In other words, users don’t care about your latest social event between colleagues, or how much coffee you drink at work. That’s not what they come to you for.

| Online Selling: You Are Just 4 Steps Away From Greatness

Posted in Small Business at 9:00 AM by Loftis Consulting











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We heard a rumor the other day that people buying and selling products now make up the majority of startups. It’s hard to tell whether this is true or not in a world where Fake News is so rife it litters the Twitter feed of the US President, but one thing is for sure, buying and selling are becoming more and more popular. It has to be. It is just easier to sell things than ever before.

But just because you want to start selling things online doesn’t mean you are going to be successful at it. No. Success requires knowing a few tips and tricks, the kind that we have laid out for you below.










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The Only Thing That Works Is Work

Yeah. We’re sorry to say that there is no corner cutting in this game. None whatsoever. Yeah, you could get lucky, but the work still needs to be put down in order for your luck to strike. There is a positive to all this, though, which is the level playing field you are entering onto. There are millions of customers just waiting in the wings, you just have to beat the thousands of competitors on either side of you, and that is where the work comes in. The good thing is, money is not an issue, just work ethic, so make sure you are the hardest working person on the internet and you’re halfway there.


Your Niche Lorraine

There is a difficult thought-process to balance when deciding your market. Do you go into a small niche knowing that your customers will have a better chance of finding you, or do you go into a bigger niche knowing that the pool of customers is bigger? Yeah, it is a balancing act where competition and size of the market play an almighty role. So think about what you are selling and what approach would suit you best. We always think it is better to get found first and then grow from there.











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A Reassuring Service

People now look at an average of three reviews before buying something online, which suggests they need reassurance. That comes from great customer service. It could be that you offer them a money-back guarantee if they are not satisfied, or a warranty. It could be that you sell electronic goods, in which case it will be worth partnering up with someone like icrfq.com so you can extend your warranty without worry. It could even be that you secure your site with a trusted anti-virus brand, like McAfee, which you can explore at mcafee.com. Whatever it is, make sure you are reassuring your customers, and telling them that it is safe to buy from you and that your after-sale service is just as reassuring.


You Can’t Succeed Without Promotion

Your website could look slicker than Apple’s and your blog could be more informative than Wikipedia, but without promoting your business you will not succeed. So put yourself in the shoes of your customers. What search engine will they use? Are there any forums out there you could make noise on? Would it be more suitable for you to use Twitter or Instagram? Perhaps you could also actively seek recommendations or reviews on other sites that get a lot of traffic? Yes, this will take time and it will take some effort, but that all falls under the first point; the only thing that works is work. So find what works when promoting yourself and go in guns blazing.

| 4 Ways To Make A Fortune With Your Online Business

Posted in Small Business at 9:00 AM by Loftis Consulting

Do you want to start an online business? Not just any online business, but one that makes a real fortune? Here are 4 ways you can ensure you make more money than ever before with your online business:


Do Proper Research

Doing proper research is key to ensuring that your online business is going to make money. You need to research the market, and ensure that your customer is out there. You also need to make sure that the keywords and things you’re using online are just right, so you can attract the people you really want to attract.


Use Vlogs

Vlogging is the term for ‘video blogging’. By using high quality video blogs to share your expertise and give people helpful hints and tips, you can ensure you get maximum exposure.


Track Your Progress

Tracking your progress is a must if you want to perform better consistently. Analytics should be looked at to ensure you’re attracting the right people. You can only improve what you track, so make sure you track absolutely everything.

If you fail to track these things and you’re simply guessing, you’re going to be doing your business a huge disservice.


Set Goals and Create Strategies

By setting goals and creating strategies, you are planning to succeed. Set short term goals that will lead you to your long term goals. Come up with strategies that will help you to experience both short and long term success. Do this just like the following e-commerce influencers did – the infographic will give you some helpful hints and tips!


credit to Red Stag Fulfillment

| Retailing Online: The Secrets To E-commerce Success

Posted in Small Business at 5:00 PM by Loftis Consulting

Over the past few years, the e-commerce economy has grown significantly, with more and more businesses opting to create e-commerce websites to support their ventures. Although e-commerce businesses are expected to grow significantly over the next few years, you can only expect success from this type of venture if you approach it in the right way. This means taking note of the secrets of success below, which all the most prosperous e-commerce businesses swear by.


Don’t Rush the Launch











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One of the most important things when it comes to e-commerce success is not to rush the launch. Sure, you are excited about your idea and want to share it with the world before someone else comes up with a similar concept and beats you to it, but that doesn’t mean rushing things. If your e-commerce site is going to be successful, it’s crucial that you take your time launching it. Be selective about the domain name, hire an experienced web designer to ensure the site wows visitors, and invest in SEO, to make sure that the site shows up in search engines. Before you launch, it’s crucial to get your website spot on, so whatever you do, don’t rush the process, take your time launching.


Focus On the User

The most crucial thing when it comes to creating a successful e-commerce business is to focus on the user because if your site isn’t user-friendly, you will lose customers. This means thinking about navigation, how easy the site is to use, and how quickly it loads. For a site that loads quickly using a server made for a professional website, such as Windows VPS hosting, is important. Otherwise, your website may load slowly as the servers won’t be able to cope with the amount of traffic that you are getting. What you want is to ensure that the design of the site makes the experience good for the user – any experienced web designer knows how to do that. Unlike a traditional store, an online one doesn’t allow users to touch, see, and feel products for themselves, which is why you need to ensure that your store offers customers other things instead. Little things like offering free shipping, making the checkout process as easy as possible, and offering discounts on a regular basis are ideal.


Test Your Site Out











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To ensure that your website is as good as you would like to think it is, testing it out is crucial. The important thing is to look at your website objectively and get an idea of what it would be like to use it as a customer. If you’re not able to be objective about it, it could be worth asking friends or relatives to test your site out and see what their thoughts on it are.


Incorporate Social Media

When you are running an e-commerce business, social media is the key to success. Using social media properly can give your website traffic a massive boost, increasing how successful your business is. Although it’s perfectly fine to have a social media manager in place, it’s important to stay involved in your business’s social media, so that you can get to grips with what your customers want and need. Linking to social media on your e-commerce site is crucial. It’s not just about having your social buttons there, but it can also be good to add snapshots of your social media feeds to your website – this gives visitors an insight into what’s going on, on your social media channels, encouraging them to follow you on there.


An SEO Optimized Blog Is Key











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When visitors land on your site, you want to make sure that they stay on it for as long as possible, right? As well as having a site that’s easy to use and navigate, adding a blog to your e-commerce site can make it more likely that visitors will spend longer on your website and return again and again. This is because a blog captivates people, it shares interesting and informative content that keeps visitors’ attention and encourages them to return to your site time and time again, or at least, it can do if it’s well written. For a blog to add something to your e-commerce site, it needs to contain well-written, unique and interesting content that is SEO optimized. This will increase your website’s visitor number and should reduce bounce rate.


Don’t Stop Evolving

Last but not least, never stop evolving your e-commerce site. If you want to be successful, you need to ensure that your website is constantly evolving and growing. Over time, what your customers want will change and you need to ensure that you constantly meet their needs by evolving and changing as a business.

Take note of this advice, and you can ensure that your e-commerce business is a soaring success.

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