| The Workplace Is The Heart Of Your Business

Posted in Small Business at 9:00 AM by Loftis Consulting

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If you were to ask a group of entrepreneurs about the key to success in any business, they might each give a different answer to the next person. Some business owners might say that the key to success is finding an innovative product the consumer can’t resist. Some business owners might say a strong brand is all that matters. Some business owners might say you simply find your gap in the market and excel from there.

While the above things are components of success, to some extent, no business is anything without a well-functioning workplace. Your employees are the brain cells of your business. It doesn’t matter how interested consumers are in the branding of your company or the fact that you’re addressing a gap in the market; if the standard of customer service and product quality doesn’t deliver because of a poorly-functioning workplace then your business isn’t going to be successful. The workplace is the heart of your business and here’s how to get it back on track.

 

Communication

You need to foster a collaborative mentality and determined spirit in the workplace if you want your employees to stay on track. If they’re not communicating well with one another or with you as their employer then things are going to start to fall apart. Forget the dull “school desk” layout of your office; encourage a light and friendly atmosphere in which your workers are in an open-layout environment with the ability to communicate ideas to one another. Freedom is key here; perhaps some employees will still prefer to work alone at their desk so as to get everything done on time but they should still have the option to collaborate when necessary. Most importantly, make sure you communicate with your workforce; hold frequent meetings to update your employees on current products and objectives so that nobody loses focus of the end-objective.

 

Health and safety

‘Health and safety’ needs to be a priority in the workplace. Give your employees ergonomic chairs and keyboards so as to protect their posture. It’s about safeguarding their health but also ensuring people can work effectively; employees with aches and pains won’t be focused on their job. Of course, workplace safety most likely extends beyond the office if your company deals in manufacturing or packaging goods. You also need to think about the safety of workers in the warehouse if this is the case. Hard hats and work-appropriate clothing are a given but you also need to ensure your employees are trained in keeping themselves and their co-workers safe.

One person’s mistake could put other people in danger so ensure that everybody is qualified with regards to using all the tools and equipment at their disposal. With regards to the safety of the warehouse itself, you might also want to look into features such as a ladder safety gate to provide protection against falls from the loading dock. Remember, it’s your duty as the employer to keep your employees safe in their working environment just as much as it’s their responsibility to keep themselves safe.

 

Productivity

As mentioned earlier, a strong workplace needs strong and determined employees. Communication is part of this but productivity might still slip if people don’t feel excited about their jobs or their surroundings. If you want to increase productivity in the workplace then you need to create a work environment in which people feel inspired and passionate about what they’re doing. Giving praise can help with this; your employees want to feel like their work means something. If you notice their hard work then this could make all the difference. You could even offer rewards such as early finishes or bonuses at the end of the month to really incentivize employees to work harder so that they can get recognition and a prize.

| The Companies Using 3D Printing In The Most Innovative Ways

Posted in Small Business at 9:00 AM by Loftis Consulting

3D printing is coming closer and closer to the mainstream, with only one thing stopping it from breaking through completely; many people don’t know what it is or how to use it effectively for their business yet. The truth is, 3D printing can be used in a large number of applications, and can seriously help a business to grow and expand where needed.

To give you some inspiration, here are the companies using 3D printing in the most innovative ways!

 

Company #1: DIY Rockets

DIY Rockets is a global space company that was created to lower the cost of space exploration using crowdsourcing. As you can imagine, space exploration is a very pricy feat indeed, but these guys are making it far more affordable with this approach. They have also launched a competition for people to develop 3D printed rocket motors, and the winner can win thousands of dollars. If you fancy your chances, make sure you enter!

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Company #2: MakieLab

With MakieLab, you can design a Makie Doll using 3D printing. They 3D print 10 inch flexible fashion dolls from thermoplastic, and you can have your say on every single feature on the doll.

You can choose all of the features of the doll including eyes, face, jaw, smile, and everything else in between. These dolls are made in London and shipped around the world. They are also popular due to the fact they are environmentally friendly; less waste is produced, and the packaging is made from recyclable materials. They are extremely popular, as you can imagine many children will want dolls made to look just like them or somebody they love/admire.

 

Company #3: Hasbro

Hasbro is working to develop and commercialize 3D printers this year for children’s toys and games. Hasbro has a range of children’s franchises, including My Little Pony and Sesame Street. The company says that 3D printing has endless potential to bring incredible new experiences to children – when you think about it, they are absolutely right!

 

Company #4: American Pearl

America Pearl is the place you want to visit if you’re looking to create a unique piece of jewelry. With their 3D printing techniques you can begin choosing metals, gems, diamonds, and more, depending on what you want your item to look like. A mold is used to create the jewelry, after which highly effective 3D printers with powerful stepper motors are used to bring the item to life. You could have your piece of unique jewelry in just a few days. Bear in mind this type of jewelry costs hundreds of thousands of dollars!

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Company #5: Ford

Ford has been using 3D printing technology since the 80s, and they continue to enjoy using it to this day. They recently teamed with 3D Systems Sugar Lab on Valentine’s day to 3D print an edible 2015 Mustang model, made from chocolate and sugar. Ford has plans to continue using 3D printing in future, including direct metal printing. However, they haven’t given too many details away!

 

Company #6: Nike

3D printing has helped to grow Nike substantially recently, with many parts of their ever popular shoe collection being created with the help of this techniques. The Nike Vapor Laser Talon has a 3D printed plate and cleats made from selective laser sintering technology, while the Vapor Carbon Elite also has parts produced with a 3D printer. Who knows, your shoes could be made with 3D printing in the future?!

 

Company #7: Boeing

Boeing is one of the earliest companies to use 3D printing technology. They have made more than 20,000 3D printed parts for 10 different military and commercial planes – not something to be sniffed at. Using Stratasys 3D printers, the company also printed an entire cabin. Imagine, an entire cabin created using 3D printing! Soon, whole planes could be constructed using the method – we’re guessing.

If this doesn’t prove that 3D printing can be used in an unlimited number of applications, nothing will. 3D printing is already being used in garment creation, aircraft creation, jewelry making, car part making, toy making, and so much more. How could you use 3D printing to help grow and expand your business? Think outside of the box and you will come up with something special!

What do you think of these companies and how they are using 3D printing in innovative ways? Have you used 3D printing, or do you plan on using it in the future? Leave your own thoughts and ideas below. Come back for more exciting information soon!

| Making Your Next Business Event Better

Posted in Marketing at 9:00 AM by Loftis Consulting

Sometimes when we plan out an event in our heads, and then put pen to paper, it looks perfect. There’s no downside, and there’s no drawbacks of any idea you just came up with, and you’re confident in your strategy. However, in practice, it didn’t go as well. Maybe it was just a bad night, maybe there was something else on, maybe you’re a perfectionist and what you saw wasn’t what you envisioned. No matter what may have caused a business event to go a little downhill compared to your vision, at the next time you want to make it bigger and better. Don’t know how? Here are a few hints towards that.

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Market Early and Market Well

This means you need to get those flyers, email invites, and online adverts for your function out at least a month before the event is planned to go ahead.

Similarly, create new campaigns for these events, as you’ll need plenty of points of contact in order to get people interested. Old and used marketing strategies may not work out so well, and can run stale pretty quickly when they’re all you have to offer.

Make information easily accessible first of all, and then build up from there. Include your phone number and even have calling campaigns if you’re confident enough to do so, or if people have already marked their interest in coming along. These are good first steps to take, one after the other, to get people initially invested in what it is you’re offering.

 

Make Tickets Readily Available

Ticket sales are often the main bane of the event. A lot of people won’t book tickets in the first few weeks, and thus the amount of seating, food and drink, and floor space suffers as a result.

Let people know that your tickets are on sale at an early time, but don’t give too much away. With this, you’ll get people who already want to come along to book their ticket early by putting them on a limited time sale. Let people have a bit of panic about losing out on their place, which also ups the exclusivity of your event; it’s a real moneymaker when you need it.

 

Have All Night Entertainment

It’s good to have a few displays at certain times, but making sure you have some kind of background focus throughout the whole night is a surefire way to success.

Getting yourself some music to play either quietly and softly, or loudly with impact to announce arrivals and the beginning of events, is a great move. You can hire out special bands for events, or let a friend or family member who has a band use this time to market their own music.

Business events vary from function to function, and sometimes the best laid strategies don’t work out, but these general tips will mostly flit back and forth between all types of event. Brainstorm your next function amongst a group, you never know where a good idea hides.

| Quick Business Checkups To Do

Posted in Small Business at 9:00 AM by Loftis Consulting

Keeping your office or work building secure is a number one priority, but it takes more than a security system due to the amount of threats we can come across. For the most point, outside threats: cracked walls, having a dirty or broken shop front, bad customer connectivity, or an office that seems to be falling apart by the second, can put many customers off. When in business, this can be a killer. So what can you do to stop this from happening?

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See if the Wi-fi Works Well

Wi-fi can be unreliable and go up and down all the time. Yet, if you’re in an area that has bad coverage, a booster or new provider probably wouldn’t go amiss. Map how often a bad connection disrupts your work, and if it happens more often than not, you could be throwing money away unnecessarily.
Also make sure you have an IT company you can call upon when things go awry. A lot of business is conducted using online conduits, and that important email isn’t going to read itself when the connection cuts out at the last second.

 

Check for Cracks

These could appear anywhere – – in the walls, floors, and ceilings. Fixing them will be safer in physical terms anyway, but it also works wonders in the marketing of your business. A lot of the time, people search Google for an office or shop and how to get there, and then they see a shop front that looks a little rundown and get put off.

To stop this from happening to you, pay attention to both the interior workings and exterior appearance of your business. Search for companies offering checkups and fix-ups at short notice, like that of ServiceMaster Restoration by Zaba, and use them to good effect.

 

Read Over Local Traffic Reports

If the traffic is up in your area recently, it could be a good and bad sign. Of course, before you moved into an office you checked the surrounding area and how accessible it was from the road, but changes can happen every day.

During the summer, a lot of people come and go from the inner city, so if you’re situated there this could be the beginning of a business boom. But it can also mean staff won’t get to the office on time, and that can mean a bit of hit. Does the winter affect your area badly? That can affect both employee performance and customer choice as well.

If you’re in a particularly long lasting low stint, it may be time to sell up and move on. That doesn’t mean go out of business though, just find a space in a better area for you to conduct your work in. Sales don’t make themselves after all, and most of the time we have to chase them.

These checks can usually be done in the space of 10 minutes, and can have any amount of time invested in them to get to the greater details when needed.

| Brilliant Business Benefits Of Competitor Collaboration

Posted in Small Business at 9:00 AM by Loftis Consulting

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The number one rule of business: don’t get into business with a competitor. These people are your rivals and will stab you in the back at the first opportunity. So, it’s rather strange to come across a post which is promoting the opposite. The truth is that your rivals may be the most critical resource. Here are the reasons why.

 

Encourages New Ideas

The businesses have come together and pooled resources. More about those benefits later, but for now let’s focus on the impact on the workforce. To start with, the competition factor is bound to make employees fearful and determined at the same time. They don’t want to lose their job or their ranking in the pecking order and will work damn hard to prevent it from happening. Also, there is the inevitable engagement between creative people. When workers mix, they bounce off one another and develop new ideas. A business can’t survive without original and engaging ideas.

 

Increased Resources

The main reason rivals merge is because of financial factors. Both can’t survive alone and need each other to stay in the black. Of course, with two companies working in conjunction, the expenses are less expensive than before. Everything gets split two ways, plus there is a bigger budget at your disposal. But, the pooling of resources doesn’t stop at money. Because their business operations are at your disposal, you can see how they work. Hopefully, your competitor will have a nugget of information which you can copy to make the firm more competitive.

 

Better Contacts

Businesses always need to fill their little black book with phone numbers and email addresses. That way, they have someone to call when the preverbal hits the fan. Take a business loan as an example. Yes, you could go to a bank and ask for a line of credit, but it isn’t in your best interests. What with the high-interest rate and inflexible payment schedule, it’s a risk. Thankfully, you can turn to a competitor and ask for a peer-to-peer loan. And, if you don’t trust them, p2plenders.co will help verify the agreement. A bank is helpful, but it isn’t the only source of capital.

 

Appeases Enemies

Over the course of your career, there’s a good chance you have burned bridges. In fact, the head of your rival company might be said person. Even though you are in cahoots now, it won’t last forever as the agreement will end once it is beneficial. Indeed, it might end with your rival acquiring your company and becoming your boss. If you hate each other’s guts, there is no doubt it won’t end well. But, by working together, it might bring your closer and save your bacon.

 

Reenergizes Company

In general, a merger gives everyone a kick up the backside. Because the future is unknown and there are new bosses to impress, everyone ups their game. Of course, this helps to improve efficiency and increase output throughout the firm.

There are negatives, but the pros tend to outweigh the cons. Essentially, it’s a no-brainer.

| No Restaurant For The Wicked: Making Your Eatery The Best In Town

Posted in Small Business at 9:00 AM by Loftis Consulting

The restaurant is a popular business type for many first-time entrepreneurs. To those keen to get into the world of business, it can seem like a relatively sure thing. After all, surely people are always going to go to restaurants? As long as you can keep it running fairly well, you can probably be sure of people coming in through the door. The only problem there is that running a restaurant smoothly can be incredibly challenging – indeed, much more challenging than many people seem to believe. But with a few key areas of focus, you can ensure that your restaurant is kept up to standard and remains busy. Let’s take a look at those areas in question.

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Pre-Launch Promotion

Many types of business can benefit from marketing their brand before the launch, but for a restaurant it is likely to prove especially important. After all, without actually informing anyone of your opening, you can’t exactly expect anything in the way of huge crowds at your door. Come opening night, you want to be as packed full as possible, and the only way to do that is to carry out a decent pre-launch promotion. So what should that look like?

Marketing a restaurant is all about selling a particular theme. Note that this doesn’t necessarily mean that your restaurant actually has to be ‘themed’ in the strictest sense of the word. But there should be a clear brand, a particular kind of feeling that goes along with it, and it should be palpable when you enter the restaurant itself. The successful restaurateur is able to manufacture and develop a specific environment and atmosphere right from day one, and that is what you should be hoping to do here. That manufacturing process actually begins with the pre-launch marketing, so you can easily see just how important it really is.

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In terms of how to spread the word, the answer is to use every avenue available to you as bravely and as forthrightly as you can. Don’t underestimate the power of word of mouth – it is a surprisingly effective way to get people interested in your venture. Try to think of something tantalizing or titillating to say, invent some innocent little controversy, something that makes people want to know what the fuss is all about. Then it is just a matter of timing – too early, and interest will fade before you open, too late and it won’t have enough time to develop in the first place.

You can’t rely on word of mouth alone, of course. It’s worth taking out ads in the local newspapers, hiring billboard space, getting on local radio, and everything else you might be able to think of. The further afield, the better, and for the pre-launch promotion at least you shouldn’t be afraid to pull out all the stops. In the history of restaurant businesses, those with packed opening nights are almost always those which last a long time. So spend some real time and energy – and not a little money – on getting this right, and you will be off to a healthy start.

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Staffing & Scheduling

There are certain industries in which the quality of the staff really matters. Hospitality is one, for example – you always want polite hoteliers. Restaurants too need the kind of employees that customers will be delighted with, and as it turns out this poses its own kind of challenge to the budding restaurant owner. Just where do you find good, reliable, friendly staff to work in your restaurant? This is a question everyone in your position faces at some point.

The answer is that it’s less to do with whereas with how. The truth is that the kind of people you need are all around you, in the very local community in which you are setting up your restaurant. You just need to have the patience and the knowhow to find them. The number one rule here is to ensure that you have patience during your recruitment drives. Don’t rush into hiring anyone who seems merely acceptable. For all you know, the next day could bring a fresh wave of much more eager and skilled employees-to-be. Take your time, really invest your energy in the process of finding people, and you will find that you end up with the kind of people who will take to the tasks well.

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Then it is a matter of training, and you shouldn’t overlook this just because a member of staff might already be well experienced in what they do. They might have had plenty of experience waiting tables, but for your restaurant to succeed you need to have a particular style, and that means training your staff in that style. It might seem like a lot to do even before opening, but the truth is that this is how you manage to build a great restaurant empire. It all starts with the people.

Of course, it is about much more than just the quality of the employees – it is also on you to ensure that they are properly looked after as individuals and utilized as staff, all at once. Scheduling is important here, as it can make or break the early days of any restaurant. You need to be certain that you are scheduling your employees in such a way that everyone gets the time off and the breaks they need, while never allowing the customers to have to wait too long for service. In this situation, some decent scheduling software and a lot of forethought can really go a long way.

With the staff taken care of, you can expect to be nearly ready in delivering a top of the range restaurant to your local community. But there is yet more to attend to in order to ensure that everything goes off without a hitch.

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The Competition

No business exists in a vacuum, and this is just as true for your up-and-coming restaurant as for anything else. If you want to see the kind of success you dream of, then you will need to ensure that you are paying close attention to your competitors. The competition is any restaurant in the vicinity of the same kind of caliber. If you are running a fancy seafood restaurant, you don’t need to worry about the local fast food chains. But you do need to be careful of Carluccio’s down the road.

The most important thing in relation to your competition is that you know them. This means paying attention to what they do as a business, analyzing it and working out what you can take on board, what you can better, and what is laughably off the mark. If you have noticed some glaring error, by all means capitalize on it – but don’t rub their noses in it. You should also pay attention to what the local people are saying about your competition; this will give you a much better sense of what they want, and what you can deliver on where others fail to. If you carry out a focus group test, it is in your interests to test them on the other restaurants in the area as well as your own.

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The good entrepreneur is able to know when to cut their losses, too. It is possible that there will be times when a rival business is able to deliver on something that you are simply not, in which case you might want to go your own route entirely rather than become a weak imitation of them. Better to stand apart, and stronger, than to follow in the wake of someone else, hoping for the same accolades.

That being said, wherever possible you should aim to exploit the weaknesses of your competition, as that is ultimately how a business can grow. The nature of restaurant business is that you will never have a monopoly as such, but you should be aiming for the popularity of the local people. If you can get to the point where your restaurant is the one people think of when they are going out for a meal, then you know you are on the right track. This takes time, of course, but it is something you will probably want to aim for if you are keen on making your restaurant business a true success.

 

What Next?

With the above taken on board, you should find that your restaurant is in a much better position to reach the success you hope for it. It might well take a good deal of time to achieve, but it will be worth it – especially if you remember to enjoy yourself as much as possible along the way, and to have fun with the process as well. This will build up a positive culture around your brand, which will in turn help to draw more people in and improve the service they receive. With time, you will be able to run smoothly without the need for all the extra effort – and then, perhaps, you will be in a position to open up another location and expand.

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| Things Your Business is Probably Missing

Posted in Small Business at 9:00 AM by Loftis Consulting

No one ever said that running a business was going to be an easy ride. But you can be forgiven for being surprised at just how many things demand your attention on a daily basis when you’re trying to run a company. However, that doesn’t mean that you can settle for second best and start to ignore some of the issues that really matter. Harness the power of your team and start considering these 5 things that your business is probably missing right now.

  1. Insight

Insight into what your business is doing and how it’s performing at the most fundamental levels is really important. Things like ad-hoc reporting can provide your business with live data on how it’s performing. These kinds of analytics, as well as many other similar examples, could be exactly what you need. The more insight you have into your business’s performance, the better you’ll get at raising standards.

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   2.   A Range of Experiences

When your business is made up of people from the same kind of backgrounds and the same life experiences, it can turn out to be really damaging for the business in the long-term. A bit if variety and a range of experiences can add so much to the company. New perspectives breed new ideas, and that’s what businesses thrive on. So, diversify your company when you get the chance to.

 

  1. Preparedness

Preparedness is important because a shock to the system can really rock your business if you let it. That’s not what you want to happen. So, get working on improving your business’s resilience sooner rather than later. Do you have the resources to cope with a sudden change in fortunes? Are you prepared to twist and turn on a day to day basis in order to beat the competition and stay in the lead?

 

  1. Proper Forward-Planning

The future might seem like something a long way away, but in the world of business, it can come at you fast. So, you need to be prepared for what’s next. Are you looking at trends in your industry? Are you aware of where the momentum is heading? These things all matter because they will affect your forward-planning. To do that planning properly, you need to be alert to changes. Then your business will be more sustainable in the long-term.

 

  1. Training and Learning

Your team of people should never be static because that’s when they start to go into reverse. If you want to make sure that your business is able to keep growing, it’s your employees who first need to grow. That’s why it’s so important to offer training and learning opportunities to the people who are working for your business. If you’re not willing to give them those opportunities, it will be your business that ultimately suffers.

Your business needs to have each of these 5 bases covered if they’re not covered already. There are so many businesses that lose out or even fail because they don’t think about these things.

| Building A Premise That Makes People Want To Come To Work

Posted in Staffing at 9:00 AM by Loftis Consulting

There’s nothing worse than waking up in the morning and wanting to snooze your alarm 12 times because you hate getting up for work. Most people think that this is normal, but the truth is, it shouldn’t be the norm if you’re in the right job! That being said, there are ways you can encourage your employees to actually want to show up to work bright eyed and bushy tailed.

Making sure you’ve built an incredible work premises will help with this. Here are some tips and tricks on building a premise that will make people want to come to work:

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Make Sure the Exterior Is Attractive

How do you want your employees to feel when they turn up to work? You don’t want them to feel like they want to turn right back around. This means the exterior of your premises needs to be super attractive. Bear in mind that it also needs to be durable, so metal roofing is a good choice to withstand the elements. It’s then up to you as to what sort of signage and colors you add to make your building look great.

 

Make the Interior Bright And Inspiring

The interior of your premises is even more important. It should be bright and inspiring, helping your employees to get as much done as possible and feel great while they do so. Make sure you can let in plenty of natural light, as this has been linked with productivity. You also need to make sure there are some inspiring things on the walls – maybe you could use inspiring quotes and images. Make the interior a fun place to be, a place that helps your employees to think and create. It shouldn’t make them feel tired or lazy. Adding plants is another good idea, as they can bring beauty and life to a space, as well as help to purify the air.

 

Have Fair and Clear Policies in Place

Building a premise that people want to come to every day also means having fair and clear policies in place. When you work on these things, there can be no crossed wires with your employees, and everybody knows what is expected of them.

 

Include Bonuses and Benefits

Bonuses and benefits are an absolute must when you’re creating a place people want to come to work at every day. Having tea and coffee supplies is important, as is a fridge, microwave, and other things people can use to make food and refreshments.

A chill out area is not compulsory, but it can certainly help your employees to get away from their desks for a while, de-stress, and come up with some fresh ideas. Many new offices, even those such as Google and Facebook have adopted this approach. It’s working well for them, as you can imagine!

Are you ready to build an incredible premise that makes people want to come to work? Use these tips and you’ll be well on your way. Put yourself in the shoes of your employees and consider what’s important. Most of all, have fun with it!

| The Littles Things That Make The Difference Between Cake Shop Hell And Heaven

Posted in Small Business at 9:00 AM by Loftis Consulting

Let them have cakes, as the French queen Marie-Antoinette once said. Admittedly, things have changed a lot since the French Revolution of 1789, but this doesn’t change the fact that Marie-Antoinette had guessed it right: Everybody loves cakes. And that’s exactly why cake shops continue to be so popular in our lives. In fact, more and more independent businesses open as a way to offer something sweet and rewarding to their clients. From vegan patisseries to traditional or exotic cake recipes, the baking business is booming, and it is equipped to address a variety of client needs. With more and more independent cake shops appearing in town centers, you may be wondering what for you is the best way build a shop that will get noticed from the first day. Let alone picking yummy recipes and mastering the patisserie skills, there are some essential tips that can turn your cake shop into cake heaven for those with a sweet tooth.

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Cake display

You can’t build a business with everyday equipment

For a start, it doesn’t matter how small your cake shop is going to be. Even if it’s nothing more than a small room with a few tables and a tiny display window, you still need to take your business seriously and provide it with professional cooking equipment. From heavy duty ovens to keeping a large cooler for your ingredients, there are plenty of kitchen tools and solutions that you need to produce amazing cakes every single time. You can’t cook professionally using the oven you’ve got in your home kitchen. You need to invest in the right equipment, for your business kitchen and the best quality display for your cakes.

 

Showcase your cakes

Have you heard of the art of visual sales? It’s the ability to manage the surrounding of the products — aka the decor of your cake shop — in a way that can enhance the experience of your customers and encourage them to buy. Visual sales require an eye for details, as you need to place each cake in such a way that every single one of your creations receives the highest possible attention. It’s a matter of ensuring that not everyone comes in to buy the same old chocolate cake and ignores all your other recipes, to put things clearly. In other words, your choice of colors and materials will play a decisive role in guiding your customers inside your shop and make them salivate. For instance, when music shops can use vintage instruments to decorate their walls, you could use pictures of your best creations and pastel colors.

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New in town? Get your freebies!

When you’re new in an area, it can be difficult at first to attract customers. So, you may want to launch a freebie campaign to get people to your cake shop. Many customers tend to be hesitant to spend money with a business they don’t know. Consequently, sharing on social media and via flyers that you are offering a free tasting might be a good way to let them try your cakes free of charge. Consider freebies as an investment in a future customer.

Everybody loves cakes, and that’s why cake shops are so trendy. But the best way to make room in a highly competitive market is to go back to traditional values. Take your business seriously, stage your cakes as best you can in a beautiful decor and offer free samples to turn hungry gourmets into customers!

| Wholesale Distribution Made Easy

Posted in Small Business at 9:00 AM by Loftis Consulting

The wholesale distribution industry is booming right now. Thanks to online shops and stores, lots of companies are now looking for cheaper ways to ship their goods and products, and wholesale distributors are a much more cost-effective solution than the regular postal service. Have you been thinking about setting up your very own distribution business in this area for some time? If so, then all the following tips and ideas can really help you bring your idea to fruition.

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Invest In Good Equipment

First of all, you need to make sure that you have all the right equipment and tools in your warehouse to ensure that you can store, sort through, and send off all the various items and products you are required to distribute. This will include the likes of ecommerce sortation conveyor systems and a fleet of modern vans and trucks. Sure, this will be quite a large startup cost, but it will definitely be worth it as you won’t have to replace any top-quality equipment for a few years once it is in place.

 

Manage Your Credit Well

Wholesalers are the middleman. They are the link between companies and their clients. Because you are the middle link in this chain, you will have to continually juggle your credit situation. It’s important that you have a tight follow-up and reminder process in place if any of your invoices are unpaid. It’s important that you get all money that is owed to you as soon as possible so that you are never late on your own payments to your creditors. This can cause a cash-flow problem, and could make it difficult to run your distribution business effectively.

 

No More Manual Order Management

Now that we use computers and tablet devices for most day to day activities, it is important that you start to bring these types of technologies into your business. There is no point being stuck in the 20th century and manually managing your orders, you should instead manage everything digitally. This makes managing your orders much easier, and you won’t have to dedicate so much of your time to them as they will be taken care of by a computer.

 

Hire the Best Sales Reps

There are so many different wholesale distributors out there right now. So, once you set up your very own company, you will need to make sure that you are able to stay one step ahead of all your competitors. One way in which you can do that is to hire some expert sales reps who can help you get more and more customers on your side. Ideally, you should hire new hires who have a solid background and plenty of experience in sales. But don’t worry if you can’t find anyone who has the exact background for the job – it is easy enough to train people on the job for a sales position.

 

What sort of other tips would you suggest for a new wholesale distribution company? I’m eager to hear your ideas!


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