| What Your Business’ Website Might Really Be Missing

Posted in Marketing at 9:00 AM by Loftis Consulting

It’s no great secret that the website is hugely important for the ongoing success of most businesses these days. What is however hard to define is how it is that so many of these websites fail to achieve the ends they are meant for. After all, a business’ website should effectively promote and improve the image of the company, but how often does this really happen? If you are keen for your website to do its job as effectively as possible, there are some key things you might want to pay attention to. Let’s have a look at some of the qualities your website could be missing.

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Strong SEO

So many people spend a lot of time on the building of a website, and forget almost entirely about the other important side to it: drawing people in. if you don’t successfully make people come to your site, then it is only really doing half its job. A lot of people worry about how to make this happen, but the truth is that there are specific ways to ensure that your website gets up the top of the search engine’s results page. That group of methods is often known as Search Engine Optimization (SEO), and it is one of the most centrally important aspects of running a business’ website. Get yourself a decent SEO agency that is able to bring about these kinds of results for you, and it will make a huge difference to your website’s performance.

 

Easy-To-Find Information

Most of the time, your website will be visited by people looking for more information on your business. It is therefore crucially important that you make sure to have such information readily and easily available the moment they arrive to the site. This means, for example, that it is not a bad idea to have your contact information at the top or side of every page. Having easy-to-find information like this will ensure that your visitors are getting what they need, and will make your website much more functional on the whole. You should do the same with any other information you might find is necessary, such as having an FAQ page.

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Simple Design

One of the single biggest mistakes people make with their websites is in over-complicating the design. If you want your website to appeal to people as much as possible, then it is often essential to keep the design as simple as possible. A simple design will almost always be more attractive to visitors, and will mean that they are much more likely to stay and really look through your website. Of course, you don’t want it to be so stripped back that you don’t provide anything at all – but there is definitely much to be said for a simple website.

As long as your website has the above, it is much more likely that it will work properly as a website, and that will almost certainly mean that your business gets much more in the way of custom too.

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