| Double Take: The Art Of Visual Sales

Posted in Marketing at 9:00 AM by Loftis Consulting











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Like most animals, how we perceive our surroundings and environment are largely based on the senses we have. A blind mole, for example, will experience the world very differently to a creature which can see, relying on their senses of smell and hearing to help them. As your subject becomes more intelligent, like humans, the impact of senses can be felt on more than just perceptions of the world; but also the way people feel and the decisions they make. To turn this in favor of your business, this post will be going through some of the different ways you can start using visual sales techniques for your products, making the most of people’s eyes.

Before you can begin with something like this, you first need to understand the sort of approach you’ll need to take. To begin, as this area is new to you, you’ll need to do some learning and research to make sure you don’t miss anything out. Along with this, you should also make sure that you address each of your products on their own. The way that you use visuals to sell a product will depend on what the product itself looks like.

With your product in mind, you can begin to think about the colors and materials you will have surrounding it. This sort of decision has to be heavily based on the product and will be used to enhance its existing looks. For example, books and other rustic items look great with wood, and it should be nice and easy to create a style which works with them. More modern items, though, will need more work. Sites like http://www.fireflystoresolutions.com/c-1246-display-hooks.aspx can help you to find display items and other visual sales tools, making it easy to get this job done. Along with this, though, you should also consider creativity when you’re working like this.

Along with the colors and materials surrounding your product, you can also think about other items which might enhance your customer’s experience. For example, if you sell CDs or other music-related items, old instruments or record players could be great accent pieces for your products. Of course, though, you have to be careful. Items which are very detailed or intricate will look bad surrounded by items with similar qualities. But, likewise, plain items will look boring without the right compliments. This part of your visual sales process will be hard, so it’s worth doing some research at this stage.

Finally, and possibly the most important aspect of this effort is the level of uniqueness found in your displays. There’s not much point in copying or using a similar idea to another company. This will make your displays feel boring, and some customers may even recognize that you’ve ripped someone else off. To solve this issue, websites like https://www.strategy-business.com/blog/How-to-Make-a-New-Product-Unique?gko=2428c can help you to make your displays unique to your company. To achieve this goal, you’ll need to set up a strict set of styles which your business will follow for each display.

Hopefully, this post will inspire you to start focusing more on the visual sales techniques you use in your business. A lot of people don’t consider this sort of area. But, with the right work, it should be nice and easy to start selling based on looks alone.



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