| 5 Key Reasons Why Your Website Doesn’t Work

Posted in Marketing at 9:00 AM by Loftis Consulting

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Regardless of the industry, you operate in or the kind of business that you run, you will have some key business tools that are crucial to your success. Alongside vital members of staff, your sales systems and the tech that helps you along the way, there’s also the ways you market your business to consider too. And it’s the latter that can often cause you problems. Of all your marketing tools, it’s arguable that your website is the most important of all. But when it just doesn’t work, you can find that you lose business, and you even may struggle to grow. So, let’s take a look at some of the reasons why your website might not work.

 

Unappealing Design

It shouldn’t be all that surprising that one of the reasons for why your website just isn’t working is down to the design. When your design is off putting, a customer or prospect will leave. You often get only 3 seconds to hook your visitor, so the design has to sell. As in this post https://www.smashingmagazine.com/2008/01/10-principles-of-effective-web-design/, the principles of good web design should always be adhered to, but the design has to be appealing and make a customer believe that you’re what they’re looking for.

 

Complicated Layout

Leading on from the idea of the design not being appealing is also it’s usability as Smashing Magazine pointed out. If your website is not user-friendly, your visitors will leave. If they have to struggle to find that they are looking for, or are constantly misdirected, they are very unlikely to become a customer. So, you have to work with a simple layout to keep them on site.

 

No SEO

Another issue that can be causing your problems in terms of traffic could be your SEO. If you do not have any in place, or it’s substandard, you may struggle to get enough visitors on your website overall. So, you need a professional like https://ignitedigital.com/service/search-engine-optimizationseo/ that are experienced in the field. That way, your site should be optimized to the right standard, and you will find that your traffic increases thanks to your more prominent visibility.

 

Poor Information

Then you should always consider your content. Sometimes, you’ll find that your site is aesthetically pleasing and easy to use, optimized to attract visitors, but then loses them because of your subpar content. If you have irrelevant information on site, or boring content, you will see your conversion rate plummet. Instead, you need to be informative, engaging and interesting with your content to keep your customers hooked.

 

No Call to Action

Lastly, you should also look at your content in terms of the call to actions you have in place. This is where you are encouraging your visitors to do something – namely becoming a customer or prospect in some way. As this post points out http://marketingland.com/power-call-action-strength-boosts-conversions-145845, your call to action is powerful. So, you need to make sure that you are actually asking for business in every way that you can on your website.

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