| Best To Worst: 8 Methods Of Securing Useful Capital For Your Startup

Posted in Start-up Ventures at 9:00 AM by Loftis Consulting

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With the modern, accessible internet age directly on our doorstep, it’s incredible to witness the spawn of so many entrepreneurs culminating in the startup trend. Startups are loosely defined as small, humble business operations with threadbare staff and capital that make use of modern trends to get a leg up in their industries, such as using social media, web communications and accessible IT solutions to organize everything. These days, a shrewd entrepreneur with a stern will can make more growth in a year than established firms.

One of the benefits of running a startup is that you can keep costs low while you establish your operation. This might be as simple as working out of your garage instead of renting an office or fulfilling multiple roles of your small business between you and your partner. There is nothing new about small businesses being creative, but startups are usually defined differently. Startups usually have a unique or original or innovative (or all three) idea that they take a risk on to establish an audience for.

If you are the owner of a startup, it’s most likely that you have an interest in growing your operation to the point that is satisfactory to you and provides you with the most interest. It’s not difficult to assume that taking a risk on a startup should only serve to craft something you enjoy. If you don’t make the decision you want to make, what would be the point? You’ll just be working for a firm you dislike in a higher position, when you could have simply raised a career ladder to get to a higher-paid position in another, more established firm. Doing that would certainly have a lower risk associated with it.

But no, you are a strong spirit, and you have the needs of your startup in your mind first and foremost. You will defeat the risk and expose the business world for what it is, yours for the taking! But wait, don’t get so ahead of yourself there. You’ll need to fuel this operation with the juice it needs.

 

You’ll Require Capital

Money makes the world go round, and a lack of it can mean severe difficulty in getting your operation off the ground. Luckily for you, this following article lists in detail the best methods of securing your funds so you can bestow your new innovative idea on an audience who aren’t yet aware they are thirsty for it.

Without further ado…

 

Crowdfunding

Crowdfunding serves two purposes. For one, it is a great way to expose your product to an audience online before you even begin selling it. For a tiered ‘prize’ system to be redeemed once the product is ready for release, consumers can fund your product with an undetermined amount of money in exchange for a paid-in-advance for product when your production process ends.

Of course, this can be set only to be redeemed once someone gives you the requisite amount of money that warrants a free product at the end of it. You may also allow consumers to donate small amounts of cash for no reward, but as a form of goodwill that will hopefully help see your firm develop.

To run a successful campaign, you will need to apply some creative flair to your promotional material first. Great graphic design, a professional video that details your business plan in a rudimentary form, why your product is different and where it will fit in the marketplace are all some of the best methods for crafting an appealing piece of material for potential viewers. Thanks to the integration of crowdfunding with most social media websites, you will easily be able to share new update posts to keep your backers updated on your daily progress.

It’s not unheard of for firms to experience a huge increase in their original crowdfund goal, sometimes popular products that resonate with consumers are backed to 200% or even 300% of the originally intended business costs. What’s more, when you have this money, it is free to do with as you wish, so long as you fulfill your original promise of actually making the promise. This is intrinsically freeing.

 

Business Loans

Business loans can serve as a great way to give yourself that initial boost without publicly declaring your product. Instead, you can begin development with a degree of privacy, and this allows you to make a nuanced marketing product that isn’t reliant on anyone other than the debtor and their terms themselves.

What’s more is that you needn’t rely on big banks to help you find a business loan. There are many investing firms worthy of import that understand what it means to be a new business, and genuinely want to see you succeed in your endeavors. Business loans are a great benefit, because they can often provide you with capital, and an immense amount of it, which might be difficult to make from a crowdfund, as not all are successful. Plus, unless your debtor stipulates, there’s no reason why you can’t make use of both.

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Investors

Investors are similar to business loans but often have more stringent terms of giving you their money, as they are not covered by business loss insurance to the same degree as a firm would be. They’re also likely to have more difficult terms of contract, such as wanting a proportional percentage of the business in exchange for the money. They can work very well for the right firm, but if you can secure a business loan, that might be preferable. However, investors, especially affluent ones, might be convinced to give you an investment of a huge amount of money if they trust your business plan and vision. It all depends on how you present yourself to them.

 

Fund It Yourself

If you can, funding your own business works too. This might take dipping into savings, re-mortgaging using the house as security or simply funding your startup while you run a full-time job. This can be the best way to fund a business thanks to yourself being the only person you have to answer to financially, but a bad investment can also lead to financial loss or ruin. Use this with caution.

 

Join an Incubator

Incubators are quite an interesting process to be a part of. Incubators are firms or investors that act as both potential investors and educating guides, who can help you develop or shift your idea to places even you might not originally think possible. It’s instructive to see businesses that have done well with incubators, as many leave with not only enhanced vision and insight into the operation they want to lead, but also have gained some great exposure for investors looking to place money in the hot new venture. Incubators can serve as one of the best methods for overcoming a difficult or stagnant business process, helping you identify what has gone wrong from people who have a financial or networking incentive to help you out. This can also be the best place to meet other startups, and together you can support each other’s operations in the business supply chain.

 

Shareholders

Shareholders are similar to investors, but there are usually many of them, and it will take you going public in order to receive those funds. Unfortunately, you can’t really expect to make a huge amount of these shareholders thanks to your low business value, but you can make enough to make it worthwhile depending on the success or scope of your long-term planning.

 

Friends & Family

Appealing to your friends and family for your funding source has all the requirements that an investor might have, except with this your investor will have an emotional attachment to your project. If something goes wrong, or you experience turbulence with your operation, or simply don’t make good on the repayments, you can be sure to alienate family members and friends alike.

Of course, this rule shouldn’t be expressly ruled out – part of the reason for running a startup is that you can choose how you operate entirely by yourself – but choosing it without due care can really turn into a negative experience. This should, in all honesty, be your last option, unless you have a rich relative who is willing to be your benefactor. Use this with discretion, and understand that a large proportion of startups will not be suited to this avenue, thanks to the high failure rate of beginner businesses.

The tips listed above, duly followed from top to bottom should be a sure-fire way to retrieve some form of significant capital for your business. Not only that, but they should serve to help you understand just what makes a business so appealing to draw money in in the first place, and even if your first project fails,  you will be armed with this knowledge to do better in the future. Of course, just because the list is rated here from best to worst, it doesn’t mean you should limit yourself to one of them. Try as many as you can contract to allow in order to overcome your lack of funds, and be well on your way to getting to the fiscal place you want to be.

Good luck with all your financial and business endeavors.  If you need help sorting out your financing options give Loftis Consulting a call at (312) 772-6105.

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