| What’s Going Wrong With Your Business Website?

Posted in Marketing at 9:00 AM by Loftis Consulting

In today’s modern business climate, the importance of a great company website cannot be ignored for a second. Then again, many SMEs fall into the trap of simply having a site because it’s the thing to do. Unfortunately, this wonderful resource is only worth possessing when it is utilized properly. So as well as doing the good things, you need to make sure that you’re avoiding common mistakes.

The harsh reality of the matter is that you could be committing a vast number of errors, which could all be harming your hopes of maximized success. Let’s take a look at some of the common mistakes, along with what can be done to transform your fortunes.

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Failing To Please All Audiences

Ok, so your website isn’t ever going to appeal to every demographic. However, it’s important to realize that those online engagements can come from two very clear audiences. The first is the traditional desktop user, and the second is the mobile one.

The latter has been growing in popularity for some years, and this audience is now just as important as the former. Therefore, any web design should be built with both of them in mind. Frankly, if your site isn’t optimized for mobile screens, you’re instantly cutting your potential in half.

Many businesses find that launching an App can be very beneficial also. Even if that’s something to arrive later down the line, the mobile optimization is a must.

 

The Navigation & Executions Aren’t Right

If your website isn’t operating in the right way, it can be easy to dismiss the problem as being irrelevant. This is especially true when the issues aren’t stopping customers from completing their purchases. In truth, though, those visible mistakes could be costing you dearly. In addition, it gives the client a reason to doubt your professionalism and attention to detail.

As such, knowing how to handle exceptions and other coding problems is vital for all developers. After all, the longer those problems are ‘live,’ the greater the damage will become. Given that most modern websites now utilize several applications, it’s imperative that yours are kept in great health at all times.

If you are selling items online, it’s imperative that stock management programs are working as expected too. Sadly, telling a client that their order needs to be canceled could result in lost custom forever.

 

No Call to Action

Your website can be used to benefit the business in a whole host of different areas. Nonetheless, it still has a primary objective. Whether it’s to increase awareness or gain sales, the site should encourage the user to respond in the right manner.

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From design to text content, every element should point visitors towards the desired destination. Understanding the various call to action tools can make the site become far more effective. In turn, that inevitably ensures that the site performs better too.

Sitting down to work out exactly what you want to achieve from your web game is the first step in route to success. Use this to guide you, and you won’t go far wrong.

 

Not Gaining Enough Traffic

Ensuring that the website work as intended is vital throughout all stages of development. However, those successes count for nothing if the website isn’t being visited by a large enough audience. If the traffic is lacking, finding a quick solution is vital.

If traffic levels are suffering, you have to wonder whether something is wrong with the marketing strategy. Acting on those problems, both on your site and on external platforms like social media, will inject new life into the entire operation. Of course, it won’t result in sales unless the other factors are in place too. Nonetheless, it should put you on the right pathway.

Conversely, if you are gaining too much traffic for your current bandwidth, a change of web host is required. Otherwise, frustrations could see users take their business elsewhere.

 

The Website Is Under Threat

Possessing a website that works when things are going well is one thing, but it also needs protection. Without it, you could be leaving yourself open to a host of online attacks. Whether it’s a DDoS attack or a fraudulent scam doesn’t matter, those dangers cannot be ignored.

Installing the right firewalls and data protection systems is essential. If you do fall victim to an attack, you’ll need to think about the cleanup mission too. Without taking the necessary steps, sites like Google will still think that your site has been hacked. In turn, that could hurt the trust of your clients.

Prevention is the best form of protection, but being ready to repair the damage is vital too. Get this combination right, and your site should be at its best forever.

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  1. […] who come to your website want to be able to enjoy the experience. This starts with offering a website that is accessible from all devices, whether smartphone or […]

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