| Simple Ways to Engage and Inform Your Customers

Posted in Marketing at 9:00 AM by Loftis Consulting

Engaging with your customers can be a difficult task. Depending on what type of product or service you offer, your customers might not care too much about what you get up to outside of whatever you offer them. They might not care that you have a new product coming up, they might care that you hired new employees, and they probably don’t care that you got a new toaster in the staff kitchen. This is understandable. After all, your customers only really care about the product you offer them and nothing more, so what are the best ways to engage and inform them?

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Social Media

Social media is probably the fastest way you can engage with customers. With short, simple and snappy messages, you could get a point across very quickly. You can mention other people, use hashtags for exposure and even attach images or videos to your Twitter messages. Social media is used by millions of people around the world, making it one of the most efficient ways to promote your brand but due to the audience, it’s also one of the fastest ways to get a message across to your customers. Simply add some social media buttons to your website, add your company Twitter account to customer information, and watch your follower base grow.

 

Online Magazines

Printing a physical magazine for your business is probably a huge gamble, but making a digital one isn’t all too farfetched. A digital magazine could contain a collection of your latest company blog posts, it could be a small publication that informs readers about your business, or it could even be something completely unrelated to your business. For instance, Michelin is a manufacturing company that makes tires, but they’re well-known for their restaurant and hotel guides. You can create some beautiful digital publications using a magazine cover template and a bit of creativity. Fill it with original content, share it on social media and watch your customer engagement shoot through the roof.

 

Comment Sections

Whether you operate a blog or an online retail store, the comment sections of your website are a great way to interact with customers. Although they might not be used very often, there will always be people who leave behind questions or comments regarding a product and you give a good impression by responding to those messages. You should also make it a habit to respond to negative criticism instead of deleting it. Not only will it make you look professional, but it will show people that you aren’t afraid of responding to criticism.

 

Email Marketing

Emailing customers directly can be seen as an aggressive marketing strategy, but it’s a very common way for growing businesses to inform and engage with their customers. You could email them your latest product offers, tell them about sales you are having or even give them a preview of a new and upcoming iteration of your product. A slightly less intrusive way of letting people know about your products is to simply set up an emailing list that your customers can choose to subscribe to or opt out of.

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