04.20.17 | Communication and Its Importance In Business
Businesses rely on so much to succeed. A good plan, for instance, can ensure that a steady hand leads a business through some stormy seas. Money as well – If a business isn’t making money, it is going to struggle instead of succeeding. A constant stream of income is needed to ensure that a business breaks even of the course of a financial year to ensure that it survives. However, there is something else that is critical to the success of any kind of business, and it might be a bit surprising. It is communication.
If you put your mind to it, you will easily realize that no business can achieve much without solid communication. We use communication in our everyday lives, in both personal and professional areas. In business, solid communication is important for the day-to-day operation of a company and is essential in being able to actually sell a product or service to someone. Without communication, a business will wither on the outside and die on the inside. If you’re a small business – you’re going to get lost in a sea of bigger businesses if you can’t communicate. If you’re a freelancer, you’re going to get swept away if you can’t market yourself with good communication.
There are plenty of different forms of communication in the business world. Namely, one-way and two-way. These are pretty self-explanatory. One-way communication is when a business sends out communications without expectation or need for a response. This usually happens when a business shares information with customers. One-way communication is usually found in marketing – adverts in newspapers and on the radio. Two-way communication is when a customer responds back. Meetings are good, but also customer service opportunities on the phone as well. Social media marketing is a form of two-way as it allows a business to call out to customers and it allows the customers to respond back.
Communication towards customers is something that has a direct impact on the profitability and sales of a business. If a business can learn how to communicate in the right way to customers in the target market of a business, it can work to convince these customers of the benefits of the products and services offered by the business. This can obviously create a bigger chance for a business to maximize sales than if it were to avoid communicating altogether.
There are plenty of other ways that communication manifests itself. You can speak, you can write and you can express yourself. In the conduction of great business, these three are combined to great effect not only to market ideas to customers, but to motivate and inform employees contracted to a business. Different people are responsive to different types of communication, which is why a business should try to master its verbal communication, its written communication and the way it expresses itself (branding) to draw more out of its market and attempt to appeal to as wide a range of people as possible. If businesses do not try to improve their communication methods, there can be problems, mainly in how communications are perceived by an audience or regulating body. If you are not clear with your outbound communications, it can have a detrimental effect on your marketability and even your sales. That being said, good communication is good for business, if you can ensure you can get on a level with your customers and target market, you can communicate clearly and ensure customers receive the right messages from your business. There might be no better way to boost sales!
That’s how you can communicate, but what are the further benefits of good communication? Well, for one – it helps build and maintain relationships. In all areas of business, building relationships are key to the running of a business, in some areas of business – it is even more crucial. Communication is how relationships are built, so without effective communication, you will find it very difficult to be able to build any sort of positive or productive relationship in business. Communication also helps creativity. Every business should try to be as innovative as possible, especially in the modern day. If your employees are able to communicate and an environment of collaboration is allowed and supported. Good communication supports innovation in the workplace. If your staff can’t talk or get their ideas across, their ideas will be lost, and one of those could be the saving grace of your business. Forget about ideas if you can’t build a team though. Honest and open communication in the place of work and will help forge an effective team. A good team spirit in the workplace will make your place of work more enjoyable and productive. Good internal communications can ensure that your staff knows exactly what they are doing and how to do it, this can also be used to reward staff and remind them of their productivity as well as their work-based achievements.
It’s also about leadership and management though. Communication is key in this role. It allows you to set goals, talk to your employees and help them develop in not only their role, but their career. Managers need to be good communicators so they can inform their team and staff about what to do, and the expectations of the role. Communication also obviously helps manager’s feedback to staff and build crucial relationships. If you don’t have good communication skills as a leader, you will fail to understand the staff working for you.
Communication? It’s so important in business, isn’t it! Apart from the in-depth information, we’ve delivered thus far – how can a business achieve anything at all with communication? Think about your staff. How can they know their job, roles, tasks and functions without effective communication? How will your business promote its products? Communication might be where your business dies – or the area that sees your business thrive. We’ve covered the benefits, so let’s now take a look at how a business can use communication and how it can be more effective at communicating!
Aside from marketing, no form of communication is more common in a business setting than the meeting. It’s a place where you can set goals and bring motivation to a team. It is an environment where your team can also be heard and air their views and frustrations. A meeting is key to the inner workings of a team. Equipment is also essential in communication. Small business phone systems allow you to speak to your audience and customers as well as communicate internally, while computers can help your staff stay organized as well as launch marketing campaigns while staying in touch with clients. Good communication and good tech to support comms is critical. It’s not just equipment though; the layout of your office could have a huge impact on staff communication. If you and your employees are separated and isolated communication is going to be muted and collaboration stunted – move desks together for more effective collaboration. Are your computers separated and not linked over a network? This means that your staff won’t have access to all the materials needed to complete work – make sure your computers are networked. Of course, there are plenty of communication software options available to help your staff talk. Slack functions as a virtual office and is a godsend in remote working setups. Basecamp is a lot more fully functioned. Basecamp can do it all from communication, to to-do lists, daily reports and staff check ins. If you can correctly identify the right software for your company and use it in the right way, you’ll solve a lot of communication issues and you’ll be able to communicate more effectively.
Customer service is also a crucial part of communication. If you shut yourself away from your customers, they will be irate when issues arise that you refuse to solve. A customer coming to you with an issue isn’t a negative; it’s a chance for you to solve a problem and prevent it from happening again. This is a huge positive. Why? Because most customers stay silent about issues – this sort of feedback is golden and means that you can patch up huge problems! This feedback can be oft, but it is worth it if it means you’ve found an area to improve in your business. If you do not respect the views and wishes of your customers, you’re going to create problems in your target market that could have serious for your business. In customer service, every customer should be treated with respect by your business.
There’s a reason communication is so important – in fact, there are a whole bunch of reasons why good communication is needed in business. If your business can’t talk to customers, it can’t sell products or resolve issues and queries. If your business can’t talk to clients or investors, it can’t pitch ideas or attract funds. If you can’t speak to your staff, you’ll be steering a rudderless ship and productivity in the workplace will suffer. If you’re communication skills are lacking in the workplace, work away right now at rectifying that with the help of good technology and good policy. Communication is crucial to success in business, so don’t avoid success by developing terrible communication habits!
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