| The Host With The Most – Running A Business Event

Posted in Marketing at 1:00 PM by Loftis Consulting

It’s easier than ever to start a business. It is easier than ever to run a business. It’s easier than ever to make money and it is easier than ever before to reach out to customers.

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It’s also easier than ever to market your business to a target audience. Promotional activities are key to the success of any business and should be a foundation of your day-to-day workload. What have you done today to make people aware of what you do and what you sell? You might be seriously missing out on sales if you aren’t shouting your name from the rooftops.

And thanks to the internet? You don’t need to do that. You just need to put the work in with SEO, social media and networking. Your business needs blogs, it needs content and it needs to share these to a target audience.

But what about marketing that takes place in the real world? It doesn’t just have to be big banners and campaigns. Simple networking events are the foundation of marketing in the real world and making connections – business to business. Of course, you can make waves in the real world as much as online but success is based on how well you can use every tool and every option – not how good you are in a single avenue!

One way you can market your business is not only by attending events, but hosting your own event.

The key to hosting is planning – plan your event well in advance of opening day and ask questions of it. Demand good answers of your ideas as well. Set your business goals in advance and then find ways that the path to these goals can be measured on the day of an event.

Then you’ve got to choose a place to host the event. Does it have the right facilities? Is it too big or too small? Do you need an indoor positioning system to map the conference hall for online mapping tools so people can find it on their phones? What about toilets? The best thing you can do with a venue is question it – not for the sake of being a questioner, but to ensure your hosting venue is right for your business.











Invite the correct people, ideally the people you want to sell to and try to get some big names and other businesses in to either meet or deliver talks. Of course, give plenty of notice and market the event well over the correct channels.

When the big day arrives make sure everyone knows who is hosting the event – your brand needs to be on display here. Make yourself and your staff available to meet your audience and answer questions. Of course, cater well and make sure needs are met. Be sure to market on the day as well.











Anyone who is anyone in business knows the value of a lead, so be sure to spend the days after the event following up on those who showed an interest in your business. You don’t want to waste a good event, now, do we?



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