| Ensuring Your Business Is A Headline Maker For The Right Reasons

Posted in Marketing at 9:00 AM by Loftis Consulting

If you’re an entrepreneur and you want to make it to the big time, you need to make sure that your company is grabbing the headlines for all the right reasons. There’s a saying that there’s no such thing as bad publicity, but when it comes to business, you don’t want to give your clients, colleagues or investors any cause for concern. It’s good to get people talking, but only when they have something positive to say. If you’re aiming high, here are some ways to ensure you make the front pages for all the right reasons.


Avoiding Legal Issues

As an employer, you are duty-bound to adhere to legal regulations related to everything from health and safety to employee rights and copyrighting. Before you launch your business or hire members of staff, make sure you are aware of your legal responsibilities. Seek legal advice, have employment contracts drawn up, and make sure the working environments in which your staff operates meet health and safety guidelines. Look into patenting, trademarking and copyrighting, and avoid the temptation to make yourself look better by berating the competition. If you don’t have legal protocol in place, there’s a risk that you’ll end up in court.











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Preventing And Responding To Technical Glitches

We live in a day and age where technology is omnipresent. If you have a business, it’s highly likely that you depend on technology to offer services and get through a host of important tasks on a daily basis. Technical hitches can be disastrous, and it’s always wise to have backup plans and contingency procedures in place. If you have a business, and you don’t already have tech support on board, look into working with companies like ItWORKS! It’s essential to make sure that if you do hit hurdles, you can bounce back as quickly as possible. You don’t want to be the company that everybody’s slamming on Twitter or end up paying compensation to customers.









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Being Original

In the world of business, you need to be a shining beacon. There are so many firms out there competing for trade, and you need to stand out, and convince customers that you are the best choice. Don’t be afraid to come up with something original, and market it in a unique way. Grab people’s attention, make them think, and set yourself apart from your competitors. Think of novel ways of capturing your customer’s attention, and make sure you move with the times. If you’ve got a new product to sell, and you want to target a young demographic, harness the power of social media. Teenagers spend more and more time on their phones, so cater to their needs and preferences. Launch an app, get connected on social media, and embrace the art of blogging. Adapt your strategy to your audience, and keep an eye on what others around you are doing.











Image courtesy of https://www.flickr.com/photos/143601516@N03/28188286432

When you run a business, you dream of being that company that is featured in all the newspapers, magazines, and blogs. The trouble is that often, media attention can focus on the negatives. You don’t want to be that firm that steals the limelight because you’ve been involved in a lawsuit or a technical issue has caused widespread havoc. You want to grab the headlines for your original concepts, your brilliant ideas or the exemplary way you run your business.


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