| Is Your Business Behind The Times?

Posted in Marketing at 9:00 AM by Loftis Consulting

The world of business changes all the time. One minute you think you’re setting trends and blazing a trail. The next, you’re lagging behind. If you’re keen to be a successful businessperson, it’s essential to stay ahead of the game. Here are some tips to help you if your company is behind the times.

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Upgrading Your Website

You may think that having a website is enough, but it’s not. Many consumers now use the Internet to find companies, services, and products. This means that your virtual shop window is more important than ever before. It’s not enough just to have an online portal. You need to make sure that your website does the business, and beats off competition from rivals.

If you have a look at a hundred websites, you’ll find a huge variation is style, layout, theme, and substance. Some are incredibly basic. Others are complicated. Some feature huge chunks of text. Others have video clips and images. Some are modern and innovative. Others look very dated. If you’re keen to ensure that your business caters to the demands of modern consumers, it’s essential to make sure that your website delivers. It should be easy to use, visually appealing, and functional. If you don’t have expertise in web design, work with agencies or individuals that do. Investing in your website will almost always pay off.

 

Going Mobile

Millions of people in the world have smartphones. We’re on the Internet all the time, and as a business owner, you want to capitalize on this. If you don’t already have a mobile-friendly website or an app, it’s time to take the next step. If you’ve got a brilliant idea for an app for your business or you want to improve the accessibility and usability of your website, enlist expert help. You can work with Android app development firms or hire freelancers. When you’ve got an app, it’s easier for customers to find you and interact with you. You can also up-sell your USP (unique selling proposition) and make it easier for customers to buy from you. Your app will also give you a visible presence on a phone screen, which is a great marketing tool.

 

Getting Social

If you run a business and you don’t already have social media accounts, it’s time to get out there and mingle. Social media increases the power of your online presence, and it can also help to drive traffic to your website. Tailor your strategy to your target audience. If you’re trying to appeal to a younger demographic, using sites like Facebook and Instagram is a good idea.

In business, you can’t afford to lag behind your competitors. Time flies and trends come and go in the blink of an eye. If you’re behind the times, take action now! Modernize your marketing campaign to maximize profits, and increase your client pool. Make sure your website is up to scratch, and that people can find it. Use social media to drum up interest and boost your profile, and take advantage of the rise of the smartphone.

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  1. […] A decade ago, making mobile marketing part of your strategy made some sense. Today, it should be right front and center. The numbers of people with a smartphone are pretty mind blowing right now, but it’s nothing to what’s coming – by 2020, there’ll be 6.1 billion smartphone users. And marketers are putting a lot of effort into making sure they’re ready for the influx. This is just one reason why Hubspot unveils innovations to make SMB marketing more mobile; because they know that traditional internet – on a computer – is on the decline. Soon, if you’re not focusing on mobile marketing you’ll be left behind. […]

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  2. […] Ignoring the mobile experience – Google and other search engines do not merely rank your website based on the keywords and content used within it. It is a lot more complicated than this. The quality of your website also comes into play, especially with regards to the performance of your website on smaller devices, including smartphones and tablets. If your website is not mobile-friendly, your ranking is going to suffer. Failing to have a great mobile experience in place is a sign that your business is behind the times. […]

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  3. […] But, one thing you can’t forget is your employees. With the right people on board, a new, modern business can go from 0-60 in a matter of seconds. With the wrong people, it can end up on the scrapheap with […]

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