| Standing Out Like A Fly On The Web

Posted in Marketing at 9:00 AM by Loftis Consulting

Standing out on the internet is no easy feat, no matter how effortless the big brands make it seem. It’s all about getting the ball rolling, which is always hard for a small company or startup just looking to squeeze its way into an overcrowded and over-cluttered industry. However, once you’ve found your niche, you’ll find that your business becomes the one making marketing and brand recognition seem effortless online.

Finally getting your big break and becoming a recognized face on the web depends on taking some carefully planned steps towards growing your virtual presence. Here are some great ways you can start to achieve that.











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Be the Go-To In Your Industry

It’s a viciously-competitive business world out there, and it always has been, but the accessibility of the internet has been both a blessing and a curse for businesses in all manner of industries. The blessing is that, especially if you’re a company growing in popularity, there are more people than ever instantly available on the internet, meaning the growth of the next best business is astronomically faster than it ever was pre-internet. The curse, however, is that it’s easier than ever for businesses to promote themselves online, which increases competition and turns you into one fish lost in a big ocean of imitators.


The key to success, then, is to become the go-to business in your industry. People tend to go to one place for information and services in specific areas of their life or business when they’re browsing the internet. You have to make sure your website or social media profiles are that one place, so offer content that your competitors aren’t offering. Starting a blog on your business website might help with this, as you could great professional articles with insight into your industry that no amateur could imitate.











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SEO Has to Be at the Core of Your Business Operations

When it comes to building an online presence, you have to understand the algorithms which rule Google and other search engines, because these are the routes to success. All manner of customers use search engines to browse for the goods, services and information they need. If you’re not making steps to stand out on these platforms, then you’re simply never going to stand out on the web.


Your business needs to think about keywords related to its industry and start spreading those through its website and social media profiles, but you also need to be thinking about good design and layout practices. You could consider a CRO agency to help ensure that visitors to your website do a little more than simply float on through. Making a sale is difficult, but it depends on the way your business projects itself through your web presence. Appear professional, and it’ll make the world of difference.











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Don’t Let Your Business Become Cold

Who uses the web? People. You need to remember that when marketing your business online, because people will be reading your content and people will be browsing your social media profiles. Don’t come across as dull and cold; come across as human beings writing and posting things with which potential clients can engage. Be engaging throughout your content. Don’t fake it.




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