| Why Adding A Blog To Your Website Could Be A Game Changer

Posted in Marketing at 9:00 AM by Loftis Consulting

When it comes to running a business, it’s no secret that marketing is a crucial factor. Without a solid marketing plan in place, running a successful business is a struggle, if not impossible, so it’s important to get your marketing spot on from the get-go.


You may think that you’ve already done that because the marketing you have in place is working well and your business is beginning to grow. However, if you’re yet to add a blog to your website, it really is a marketing method that’s worth considering. Believe it or not, blogs can be a game changer for businesses of all shapes and sizes, so it really is something that’s worth doing.










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Still not convinced that adding a blog to your website could give your business the boost it needs – then keep reading! Below we’ve shared all of the best benefits of blogging for business, along with some useful tips and pieces of advice to ensure that your blog takes off.


Benefit 1: It will drive (more) traffic to your website

One of the major benefits of adding a blog to your website is that it will drive more traffic to it. This is because when you are sharing high-quality pieces of content that are interesting and informative – a must for all business blog posts – you will have more people who are interested in your site, and so, you will get more traffic. It’s as simple as that. People won’t just visit your website to view your products or services, but also to view your blog posts, increasing the amount of traffic your website is getting each day.


Benefit 2: A blog will help you to establish authority in your area of business

Another benefit of blogging on your business website is that it will help you to establish more authority in your area of business. This is because if you are sharing content, that’s interesting and informative and gives an in-depth look at a certain topic or area of the industry that you’re in, you will gain a higher authority in terms of your knowledge, upping how sought after you are. This means that your business may gain an influx of clients.


Benefit 3: Boosts your search engine ranking

By adding a blog to your website, your search engine ranking will improve. Well, at least it should if you’re smart about how you post. You see, every time you add new content to your website – 300 words or over, you are boosting your site’s search engine ranking. This means that it will rank higher on search engines like Google, and so, you will get more customers. Of course, it’s important that you have a good understanding of how SEO works. Otherwise, you won’t be able to use it effectively. If you lack SEO knowledge, it’s probably best to outsource the task to an SEO company, to ensure that you are getting as much out of your site as possible.


Benefit 4: Can make your social media campaigns more successful

Last but not least, adding a blog to your business website can also improve how successful your social media campaigns are. This is because when you’re sharing interesting and informative content, as well as regular tweets and status updates, it encourages more interaction on your pages and helps to increase the number of followers that you have.


Adding a blog to your business website really can be a game changer, as long as you’re smart about how you go about doing so, that is. If you’re not a skilled writer or don’t understand how SEO works, outsource the task. The important thing isn’t who writes the content, just that it’s there and offers your customers value.



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