| How to Start a Business with Customer Cash

Posted in Business Financing, Start-up Ventures at 9:00 AM by Loftis Consulting

The Wall Street Journal had a great article on “How to Start a Business With Very Little Money”.  The article highlights ways a start-up can garner cash flow by getting customers to pay upfront as one recommendation instead of depending on loans or investments from others.  In reality, many great businesses were started with a little money from the business founders.  The types of businesses that can be bootstrapped tend to not be capital intensive.  Some examples of customer upfront models not mentioned in the article are:

  1. Gift certificates if your business is consumer focused
  2. Prepaid service bundles (i.e. discount on service bundle only if prepaid)

To read more ideas and examples, check out the article.

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